Social Listening for PR & Communications
PR teams need real-time visibility into media mentions, sentiment shifts, and crisis signals. MentionFox monitors 50+ platforms including news sites, social media, forums, and review platforms to give PR teams complete coverage.
Who this is for: PR agency teams, corporate communications, and media relations professionals.
Best platforms: Twitter, news aggregators, Reddit, LinkedIn, industry publications, review sites.
Step-by-step workflow
- Set up media monitoring — Add your client with comprehensive monitoring topics: company name, product names, key executive names, spokesperson names, and campaign hashtags.
- Configure crisis alerts — Set up instant Slack/email notifications for negative mentions. PR teams need to know about problems in minutes, not days.
- Track campaign reach — After a press release or media campaign, scan for the campaign topic across news and social to measure earned media reach.
- Monitor journalist mentions — Track what journalists and industry analysts say about your client and competitors.
- Build media lists — Use scan results to identify journalists and publications covering your space. Enrich their profiles for direct contact info.
- Generate coverage reports — Use white-label reports to show clients their media coverage, sentiment trends, and share of voice vs. competitors.
- Crisis response — When negative coverage appears, use MentionFox's real-time tracking to monitor spread, identify which platforms are amplifying the story, and measure the effectiveness of your response.
Pro tips: Set up auto-scans for key executive names — executive reputation issues often precede company-wide crises. Track competitor PR campaigns to stay ahead of market narratives.
Related resources: Full PR case studies · PR agency cases · Crisis Management Playbook
Quick steps
- Set up client with comprehensive monitoring topics including executives and campaign hashtags
- Configure instant alerts for negative mentions
- Track campaign reach across news and social after press releases
- Monitor journalist and analyst mentions of client and competitors
- Build media lists from scan results — enrich for direct contact info
- Generate white-label coverage reports for clients
- Use real-time tracking for crisis response
