Social Listening for PR & Communications
PR teams need fast visibility into media mentions, sentiment shifts, and crisis signals. MentionFox scans news sites, social media, forums, and review platforms to give PR teams complete coverage.
Who this is for: PR agency teams, corporate communications, and media relations professionals.
Best platforms: Twitter, news aggregators, Reddit, LinkedIn, industry publications, review sites.
Step-by-step workflow
- Set up media monitoring — Add your client with comprehensive monitoring topics: company name, product names, key executive names, spokesperson names, and campaign hashtags.
- Route negative mentions — Use the Slack integration to post negative mentions from your scans to a channel. Scans run when you start them, so re-run them often during an active situation.
- Track campaign reach — After a press release or media campaign, scan for the campaign topic across news and social to measure earned media reach.
- Monitor journalist mentions — Track what journalists and industry analysts say about your client and competitors.
- Build media lists — Use scan results to identify journalists and publications covering your space. Enrich their profiles for direct contact info.
- Generate coverage reports — Use white-label reports to show clients their media coverage, sentiment trends, and share of voice vs. competitors.
- Crisis response — When negative coverage appears, re-run your MentionFox scans to see the spread, identify which platforms are amplifying the story, and measure the effectiveness of your response.
Pro tips: Run regular scans for key executive names — executive reputation issues often precede company-wide crises. Track competitor PR campaigns to stay ahead of market narratives.
Related resources: Crisis Management Playbook
Quick steps
- Set up client with comprehensive monitoring topics including executives and campaign hashtags
- Send negative mentions from your scans to Slack
- Track campaign reach across news and social after press releases
- Monitor journalist and analyst mentions of client and competitors
- Build media lists from scan results — enrich for direct contact info
- Generate white-label coverage reports for clients
- Re-run scans during crisis response
