Department of Defense, through Department of the Air Force, awarded Betterup, Inc. of Austin, TX $244,800 under the SBIR program (Phase III), with work starting 2025-09-30 and running to 2026-09-29. It is one of 2 SBIR and STTR awards Betterup, Inc. received in the last two years, $553,550 in all. Each figure links to the federal record.
The award
| Recipient | Betterup, Inc. (Austin, TX) |
|---|---|
| Awarding agency | Department of Defense |
| Awarding office | Department of the Air Force |
| Phase | Phase III |
| Amount obligated | $244,800 |
| Period of performance starts | 2025-09-30 |
| Period of performance ends | 2026-09-29 |
| Award number | FA701425P0034 (contract) |
| Industry (NAICS) | 541715, Research and development in the physical, engineering, and life sciences (except nanotechnology and biotechnology) |
| Product or service code | R499, Support- professional: Other |
| Place of performance | San Francisco, San Francisco County, CA |
| Signed | 2025-09-18 |
| Recipient registry id (UEI) | DCU2NFMLNL14 |
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What it is for
Betterup leadership coaching licenses - SBIR Phase III
Funding actions on this award
| Date | Action | Modification | Amount |
|---|---|---|---|
| 2026-01-28 | Other administrative action | P00001 | $0 |
| 2025-09-18 | Initial award | 0 | $244,800 |
From the federal award record.
Other SBIR and STTR awards to Betterup, Inc.
| Starts | Agency | Program | Amount | Project |
|---|---|---|---|---|
| 2025-01-13 | Department of Health and Human Services | SBIR | $308,750 | Executive development through behavior change small business innovation research (SBIR) ii (record) |
Every other federal award to Betterup, Inc. on record
The federal register lists 24 other awards to the same registry id (UEI DCU2NFMLNL14), $37,091,212 in all, from 5 agencies.
| Starts | Agency | Amount | Award |
|---|---|---|---|
| 2026-09-30 | Department of the Air Force | $3,696,150 | Better up lead coaching licenses (FA701426F0132) |
| 2026-04-06 | Department of the Navy | $1,968,000 | Betterup htp- 410 license subscriptions (N0018926PL065) |
| 2025-09-30 | Department of the Air Force | $3,597,468 | The purpose of this task order is to: 1. Unilaterally issue a task order iaw the current price list for 678 li (FA701425F0344) |
| 2025-09-22 | Department of the Air Force | $734,400 | Betterup lead coaching license (g-lead). (FA701425F0184) |
| 2024-09-30 | Department of the Air Force | $248,456 | Pkf - moss - brown - betterup leadership coaching licenses- SBIR Phase III (FA701424F0474) |
| 2024-09-11 | Department of the Air Force | $6,010,238 | Betterup leadership coaching licenses- SBIR Phase III (FA701424F0329) |
| 2024-09-01 | Department of Housing and Urban Development | $310,500 | Betterup leadership licenses (86614324P00024) |
| 2024-08-19 | Department of the Air Force | $261,560 | Betterup leadership coaching licenses- SBIR Phase III (FA701424F0313) |
| 2024-01-26 | Department of the Air Force | $846,300 | Pkh/snyder/isler leadership coach licenses navy to (FA701424F0065) |
| 2023-10-27 | Department of the Air Force | $254,000 | Pkh/santos/brown leadership coach licenses (FA701424F0011) |
| 2023-09-27 | Department of the Air Force | $504,000 | Pkh - santos - prymak - af/A4L coaching & feedback licenses (FA701423F0421) |
| 2023-08-24 | Department of the Air Force | $6,134,400 | Pkh-butler-santos: Leadership and life coaching licenses- SBIR ph iii (FA701423C0030) |
| 2023-06-26 | Office of the Assistant Secretary for Administration | $300,000 | Executive coaching (75P00123P00091) |
| 2022-10-01 | National Aeronautics and Space Administration | $247,680 | Betterup for virtual on-demand and specialty coaching services(premium license). (80NSSC22PB800) |
| 2022-09-01 | National Aeronautics and Space Administration | $247,680 | Virtual on-demand and specialty coaching services (premium license) (80NSSC22PB574) |
| 2022-07-01 | Department of Housing and Urban Development | $360,000 | Otdwp coaching services for executives and hud coaches. (86614322P00009) |
| 2022-06-03 | National Aeronautics and Space Administration | $247,680 | Betterup training purchase (80NSSC22PB281) |
| 2022-03-01 | National Aeronautics and Space Administration | $247,680 | Better up coaching sessions (80NSSC22PA405) |
| 2022-02-15 | National Aeronautics and Space Administration | $247,680 | Virtual on-demand and specialty coaching services(premium license) (80NSSC22PA240) |
| 2021-12-17 | National Aeronautics and Space Administration | $247,680 | This purchase order is for onsite training purchase for over $25,000.00. Betterup, inc., premium license: (pr (80NSSC22P0338) |
| 2021-07-29 | Department of Energy | $1,050,000 | Nnsa agency specific coaching services for office of learning and career management (89233121CNA000207) |
| 2021-06-28 | Department of the Air Force | $8,830,460 | Pkh - roe - santos coaching services platform licenses (FA701421C0023) |
| 2021-04-15 | National Aeronautics and Space Administration | $249,600 | Betterup coaching services (80NSSC21P1399) |
| 2020-09-24 | National Aeronautics and Space Administration | $249,600 | Betterup coaching services (80NSSC20P2284) |
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Get the free SnapshotWhere this comes from
The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs set aside part of federal research budgets for small companies. Agencies award them in phases: Phase I tests whether an idea is feasible, Phase II funds development, and Phase III is follow-on work paid for outside the set-aside. STTR awards also require a research institution as a partner.
Every figure on this page is taken from the award's own federal record, linked beside it, as it stood when the page was built: the recipient, its address, the awarding agency and office, the amount obligated so far, the dates and the description. Phase and program are shown as the award's own description states them. The amount can grow later if the agency adds funding to the same award.