Zyper
New accelerator entry · 2017-11-09 · the record
Zyper is a machine learning-led community marketing tool that enables brands to identify and engage with the top 1% of their social following, turning them from passive followers to active advocates. These brand fans create authentic and emotive content, scaling peer-to-peer advertising in a unique way by uplifting market voice, engagement and social conversion.
Zyper is a Y Combinator company in the Winter 2018 batch. Its directory entry describes it as: Recreating social networks for brands. The founder listed is Amber Atherton (Founder) (Y Combinator directory entry, November 9, 2017).
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New accelerator entry · 2017-11-09 · the record
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Zyper is a machine learning-led community marketing tool that enables brands to identify and engage with the top 1% of their social following, turning them from passive followers to active advocates. These brand fans create authentic and emotive content, scaling peer-to-peer advertising in a unique way by uplifting market voice, engagement and social conversion. Neither micro-influencers nor bloggers, brand fans are real, social-savvy consumers who influence their immediate peer group and immerse themselves in your brand ecosystem. We target them at scale to give you the equivalent reach of one influencer but with the value of repeat content, authenticity and higher engagement.
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Example from a real report (our sample on Target): “Target eliminated approximately 1,800 corporate positions, with around 1,000 employees receiving layoff notices and the remainder accounted for by eliminating open roles.” Source: NBC News
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