A LITTLE ABOUT VIROOL Virool is a video distribution platform for brand marketers that leverages programmatic technology to reach key influencers, making content more engaging and the ability to share easier than ever. Having served more than 75,000 global campaigns, Virool’s robust ActivView product suite and in-article native unit, deliver fully transparent and insightful analytics that offers viewability guarantees, emotional resonance and fraud protection.
Virool is a Y Combinator company in the Summer 2012 batch. Its directory entry describes it as: Virool provides native video advertising experience for the biggest…. The founder listed is Alexander Debelov (Founder/CEO) (Y Combinator directory entry, May 4, 2012).
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A LITTLE ABOUT VIROOL Virool is a video distribution platform for brand marketers that leverages programmatic technology to reach key influencers, making content more engaging and the ability to share easier than ever. Having served more than 75,000 global campaigns, Virool’s robust ActivView product suite and in-article native unit, deliver fully transparent and insightful analytics that offers viewability guarantees, emotional resonance and fraud protection. Within our platform, users can leverage a proprietary DMP of 450MM unique profiles to build custom, addressable audience segments across all screens. More than 100,000 multi-channel sites have activated video content from Virool via partnerships including Rubicon Project and direct native placements. Founded in 2012, Virool has raised $18.62M in funding from a collection of top VC firms and angel investors, including $6.62M in its seed round. It is the biggest seed investment that anymore Y-Combinator graduate has ever received.
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Example from a real report (our sample on Target): “Target eliminated approximately 1,800 corporate positions, with around 1,000 employees receiving layoff notices and the remainder accounted for by eliminating open roles.” Source: NBC News
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