Vendah is building a marketplace that connects digital-first beauty brands to a network of individual sellers across Brazil, powered by embedded microcredit. Brazil is one of the largest beauty markets globally (~$30B), with millions of individuals already selling through fragmented, offline channels that lack modern infrastructure.
Vendah is a Y Combinator company in the Winter 2023 batch. Its directory entry describes it as: Vendah is building a Faire-style marketplace for LATAM’s +50M…. The founders listed are Luis Felipe Franco (Founder), Marcelo Canovas (Founder), Ilana Nasser (Founder) (Y Combinator directory entry, November 22, 2022).
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New accelerator entry · 2022-11-22 · the record
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Vendah is building a marketplace that connects digital-first beauty brands to a network of individual sellers across Brazil, powered by embedded microcredit. Brazil is one of the largest beauty markets globally (~$30B), with millions of individuals already selling through fragmented, offline channels that lack modern infrastructure. After pivoting to a marketplace + credit model, traction has accelerated: GMV is growing ~30% MoM, we’re approaching 1,000 active sellers, and risk-adjusted margins are now positive and improving. We’re building a network of sellers powered by a proprietary credit engine.
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Example from a real report (our sample on Target): “Target eliminated approximately 1,800 corporate positions, with around 1,000 employees receiving layoff notices and the remainder accounted for by eliminating open roles.” Source: NBC News
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