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Upwave (YC S12) — Marketing analytics for the world's biggest brand marketers

Upwave appears in Y Combinator's company directory in the Summer 2012 batch, listed 2012-05-04. Marketing analytics for the world's biggest brand marketers.

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Upwave: Accepted into Y Combinator Summer 2012

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Upwave

New accelerator entry · 2012-05-04 · the record

Summer 2012
batch
50
people
Growth
stage
United States of America
region
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In their words

Upwave is the #1 marketing analytics platform for the world's biggest brand marketers. Upwave's software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old question: does brand advertising work? Upwave's enterprise platform is used by the blue-chip marketers like Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, and dozens more. Upwave was launched in Y Combinator and is a fast-growing, post-Series B growth-stage startup. We've raised from leading investors like Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures...plus many leading marketing tech Founders & CEOs. The company is based in San Francisco.

What the record says

BatchSummer 2012
Announced2012-05-04
StageGrowth
StatusActive
Team size50
IndustryB2B
Sub-industryB2B -> Operations
RegionsUnited States of America, America / Canada, Remote, Partly Remote
BasedSan Francisco, CA, USA
HiringNo
Sitehttp://www.upwave.com
Previously known asSurvata

The full profile

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If you're behind Upwave: acceptance into a YC batch is one of the few weeks a young company gets looked up by people who matter — investors, other founders, press. FoxPlug turns the commits, deploys, and releases you're already making into that story automatically, so anyone who looks finds something current. FoxChat puts a guide on your own site so the people YC's own page just sent you don't read one line and leave.

Sourced from the company's Y Combinator directory entry.

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Permanent URL: https://mentionfox.com/funding/yc-upwave
Last updated 2026-09-26
Primary record: Y Combinator directory entry
Upwave (YC S12) — Marketing analytics for the world's biggest brand marketers. MentionFox, 2026-09-26. https://mentionfox.com/funding/yc-upwave