AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions. Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings.
Unusual is a Y Combinator company in the Fall 2024 batch. Its directory entry describes it as: Market to AI agents. The founders listed are Will Jack (Founder/CEO), Keller Maloney (Founder) (Y Combinator directory entry, November 5, 2024).
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New accelerator entry · 2024-11-05 · the record
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AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions. Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings. We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents. Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the *why* behind each opinion gives us the ability to create targeted interventions that change them.
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Example from a real report (our sample on Target): “The Q2 2026 earnings report, published August 19, 2026, showed adjusted EPS of $2.46 against an expected $2.33” Source: CNBC
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