In their words
Prox turns product expertise into revenue for equipment manufacturers.
Equipment buyers rarely begin with a model number. They begin with a job, an installed system, a constraint, or a problem. The knowledge needed to qualify, recommend, configure, quote, repair, replace, or upgrade the product is scattered across manuals, catalogs, spreadsheets, calculators, product managers, applications engineers, dealer processes, support teams, and legacy systems. The result is abandoned demand, slow qualification, wrong-fit recommendations, quote delays, weak dealer follow-up, missed parts and service revenue, and dependence on a few experienced people.
Prox builds AI product specialists for equipment manufacturers. A product specialist uses the manufacturer's approved product knowledge, expert rules, calculators, and connected systems to move customers and frontline teams from a complex product question to the right purchase, quote, dealer, parts, service, replacement, or upgrade path.
How it works:
1. Understand what the person is trying to accomplish.
2. Resolve the product, application, and operating context already available.
3. Ask only for the missing information that changes the result.
4. Apply approved sources, expert rules, and deterministic tools (calculators, selectors, configurators, comparisons).
5. Produce a supported, cited recommendation, configuration, procedure, or decision artifact.
6. Move the person into the correct cart, quote, RFQ, BOM, dealer, sales, parts, service, replacement, upgrade, or expert action with the context preserved.
One product specialist, many governed skills: product discovery and comparison, sizing and configuration, competitive defense, quote preparation, dealer enablement, installation and commissioning, troubleshooting, parts identification, and approved service, replacement, and upgrade paths. Manufacturers deploy those skills to customers, dealers, sales teams, applications engineers, support teams, or field service. Existing CRM, CPQ, commerce, and support systems stay in place.
Support and service are revenue-bearing surfaces. The specialist resolves the customer's problem first, then surfaces the approved part, service, replacement, or upgrade path only when the evidence supports it.
