PRONTO is the first RIDE-SHARING + DELIVERY platform for SECOND-TIER cities in LATAM. In second-tier cities all transactions are paid with cash, this is why the Uber model doesn´t work (since they have to collect their revenue from commissions).
Pronto is a Y Combinator company in the Winter 2019 batch. Its directory entry describes it as: Ride-sharing for second-tier cities in Latin America. The founders listed are Nydia Cano (Founder), Gabriel Cano Rodríguez (Founder) (Y Combinator directory entry, December 5, 2018).
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New accelerator entry · 2018-12-05 · the record
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PRONTO is the first RIDE-SHARING + DELIVERY platform for SECOND-TIER cities in LATAM. In second-tier cities all transactions are paid with cash, this is why the Uber model doesn´t work (since they have to collect their revenue from commissions). We solved this by creating a subscription model where drivers pay a monthly recurring subscription of 59 to 99 USD depending on their monthly revenue. This also generates a higher LTV with low CAC as well as high engagement and fidelity ratios. Traction: Since our launch, we have achieved over 2,000,000 processed trips with more than 200,000 users, we bootstrapped until we achieved half a million trips and entered YC. Market Size: There are over 14,000 second-tier cities in LATAM, with more than 500 million people without any access to ride-sharing or technology platforms at all.
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