Pretty Instant was a Y Combinator-backed marketplace for professional photography and videography in the U.S., active from 2012 to 2020. Acquired by Snappr in 2021, the company served over 3,500 brands and non-profits, handling logistics, staffing, editing, and delivery.
Pretty Instant is a Y Combinator company in the Winter 2015 batch. Its directory entry describes it as: Inventor of the first roaming-photo booth + pro photography platform. The founders listed are Ben Maitland-Lewis (Founder/CEO), Chris Cave (Founder/COO - YC W15), Douglas E. Rogers (Founder) (Y Combinator directory entry, November 18, 2014).
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New accelerator entry · 2014-11-18 · the record
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Pretty Instant was a Y Combinator-backed marketplace for professional photography and videography in the U.S., active from 2012 to 2020. Acquired by Snappr in 2021, the company served over 3,500 brands and non-profits, handling logistics, staffing, editing, and delivery. It became a go-to solution for companies seeking streamlined visual content creation nationwide. They also invested the roaming photo-booth experience that instantly sent branded photos to guests and contact info to CRMs. Services included photography and videography for Events, Portraits, Real Estate, Product, Food, and more. Photographers were thoroughly vetted 1099 contractors, ensuring quality and reliability. Pretty Instant aimed to simplify hiring processes for businesses needing professional visual content.
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