Oway (YC S24) — The coordination OS for the physical economy
The physical economy still operates without a common language. Enterprise systems, factories, trucks, and robots generate enormous amounts of data, but most remains fragmented across legacy software and incompatible formats.
Oway is a Y Combinator company in the Summer 2024 batch. Its directory entry describes it as: The coordination OS for the physical economy. The founder listed is Phillip Nadjafov (Founder/CEO) (Y Combinator directory entry, June 5, 2024).
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The physical economy still operates without a common language. Enterprise systems, factories, trucks, and robots generate enormous amounts of data, but most remains fragmented across legacy software and incompatible formats. Without a shared understanding of what is happening, even the most advanced AI cannot reliably coordinate how goods are made, moved, and delivered.
Oway is building that common language. Our protocol, IOI, connects enterprise systems and physical hardware, cleaning messy legacy data and live telemetry into a standardized schema that AI can understand and act on. Through a shared API, businesses can query their operations, identify inefficiencies, and automate actions across systems without replacing their existing software.
Our first model, Juno, applies this intelligence to unused truck capacity. It tracks empty space on trucks and sells it at a 50% discount to businesses shipping in the same direction. By moving freight directly on trucks already making the trip, Oway reduces shipping costs, damage, and transit times while generating additional revenue for carriers.
Every connected system and shipment expands our understanding of capacity, pricing, routes, facilities, and industrial operations. As this network grows, Oway is building toward a future where enterprise software, automated factories, self-driving vehicles, and robots can communicate and coordinate through one shared layer, making the physical economy programmable.
Phillip Nadjafov
Founder/CEO
Founders, titles and bios as the company published them. Photographs are our own copies of the ones on that record, so they do not break when the original link expires.
One of 338 companies held here in B2B › Infrastructure.
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Example from a real report (our sample on Target): “In March 2026, Target announced a planned incremental $1 billion operating investment” Source: Target Corporation (press release)
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The Short Answer
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The Money: Funding, Valuation, Runway
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