MBX (formerly Memebox) is a multi-brand beauty and personal care startup headquartered in San Francisco. The venture-backed company has raised over $190M in funding from prominent investors, including Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs.
MBX is a Y Combinator company in the Winter 2014 batch. Its directory entry describes it as: A global multi-brand beauty and personal care startup. The founder listed is Hyungseok (Dino) Ha (Founder/CEO) (Y Combinator directory entry, November 20, 2013).
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New accelerator entry · 2013-11-20 · the record
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MBX (formerly Memebox) is a multi-brand beauty and personal care startup headquartered in San Francisco. The venture-backed company has raised over $190M in funding from prominent investors, including Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs. Memebox operates a portfolio of beauty and personal care brands that are co-developed with strategic partners like Sephora and Ulta, using data-driven insights to identify white space opportunities in the market. The company’s products are made in Korea, leveraging the latest K-beauty innovations in the formula, packaging, and speed-to-market. MBX has offices in San Francisco, Seoul, Shanghai, and Taipei, and its brands include Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni.
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Example from a real report (our sample on Target): “The Q2 2026 earnings report, published August 19, 2026, showed adjusted EPS of $2.46 against an expected $2.33” Source: CNBC
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