Advertising today is like trading in the 1980s pits: archaic, manual, and iterative guesswork. Humans update bids and keywords with noisy, delayed data using simple if-else rules that both break at scale and ignore stochasticity.
Laurence is a Y Combinator company in the Winter 2026 batch. Its directory entry describes it as: Quantitative research for autonomous e-commerce growth. The founders listed are Matthew Chen (Founder/CEO), Leo Gierhake (Founder) (Y Combinator directory entry, January 9, 2026).
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New accelerator entry · 2026-01-09 · the record
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Advertising today is like trading in the 1980s pits: archaic, manual, and iterative guesswork. Humans update bids and keywords with noisy, delayed data using simple if-else rules that both break at scale and ignore stochasticity. Laurence advertises like modern hedge funds trade markets, driving a 15-40% improvement in net profit for Amazon brands within a month of onboarding.
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Example from a real report (our sample on Target): “Target eliminated approximately 1,800 corporate positions, with around 1,000 employees receiving layoff notices and the remainder accounted for by eliminating open roles.” Source: NBC News
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