GazeHawk provides low-cost eye tracking technology for use in usability studies and ad evaluation. Our proprietary technology allows us to use ordinary webcams to run studies.
GazeHawk is a Y Combinator company in the Summer 2010 batch. Its directory entry describes it as: Eyetracking using webcams. The founders listed are Brian Krausz (Founder), Joe Gershenson (Founder) (Y Combinator directory entry, January 17, 2012).
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New accelerator entry · 2012-01-17 · the record
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GazeHawk provides low-cost eye tracking technology for use in usability studies and ad evaluation. Our proprietary technology allows us to use ordinary webcams to run studies. This enables in-home eye tracking, as well as fast, affordable large-scale studies.http://www.gazehawk.com/
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GazeHawk provides affordable quality eye tracking services. Use it to see what your users are looking at on your site. Improve conversions, increase usability, and measure ad spot quality.
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Example from a real report (our sample on Target): “The Q2 2026 earnings report, published August 19, 2026, showed adjusted EPS of $2.46 against an expected $2.33” Source: CNBC
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