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Embrace (YC S19) — Modern user-focused observability built on OpenTelemetry

*S19 and YCG F21* Engineering teams shouldn’t be in the dark when it comes to the performance of their web and mobile apps and user experiences. With our industry-leading observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying performance data to backend observability insights.

Embrace is a Y Combinator company in the Summer 2019 batch. Its directory entry describes it as: Modern user-focused observability built on OpenTelemetry. The founders listed are Eric Futoran (Founder/CEO), Fredric Newberg (Founder) (Y Combinator directory entry, April 30, 2019).

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Embrace

New accelerator entry · 2019-04-30 · the record

Summer 2019
batch
62
people
Growth
stage
United States of America
region
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What the record says

BatchSummer 2019
Announced2019-04-30
StageGrowth
StatusAcquired
Team size62
IndustryB2B
Sub-industryB2B -> Engineering, Product and Design
SectorsSaaS, Open Source, Data Engineering, AI
RegionsUnited States of America, America / Canada, Remote, Fully Remote
BasedLos Angeles, CA, USA; Remote
HiringNo
Sitehttps://embrace.io

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Also in YC Summer 2019

Same batch, B2B first.

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In their words

*S19 and YCG F21* Engineering teams shouldn’t be in the dark when it comes to the performance of their web and mobile apps and user experiences. With our industry-leading observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying performance data to backend observability insights. As the only user-focused, use-focused observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and frontend teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Warby Parker, Masterclass, Home Depot, and Cameo love Embrace’s observability platform because it makes extremely complicated and voluminous data actionable.

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What the Full Report on Embrace covers

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  2. Which Company This Is

  3. What They Do, And How The Money Works

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  5. The Money: Funding, Valuation, Runway

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  8. Sources

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Embrace: Accepted into Y Combinator Summer 2019
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Permanent URL: https://mentionfox.com/funding/yc-embrace
Last updated 2026-10-20
Primary record: Y Combinator directory entry
Embrace (YC S19) — Modern user-focused observability built on OpenTelemetry. MentionFox, 2026-10-20. https://mentionfox.com/funding/yc-embrace