Our mission is to help local independent retailers find their best-sellers investors by matching them with the right supplier and brands. We believe that today's evolution of the wholesale industry has stifled the growth of many SME businesses.
borong is a Y Combinator company in the Winter 2020 batch. Its directory entry describes it as: borong is a SaaS-enabled marketplace that connects brands like…. The founder listed is Aizat Rahim (Founder) (Y Combinator directory entry, March 10, 2020).
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Our mission is to help local independent retailers find their best-sellers investors by matching them with the right supplier and brands. We believe that today's evolution of the wholesale industry has stifled the growth of many SME businesses. The supply-chain in Malaysia and across Southeast Asia lacks meaningful real-time connectivity between suppliers and retailers. Hence we are determined to transform this industry by providing businesses the right tools to grow. Our modern, digital approach to the wholesale industry allows retailers to discover, purchase, and manage inventories for their store - all on a single marketplace platform. And our software tool for suppliers helps businesses to deal with all the pain points of growing customer database, from ordering to payments. With our data-driven approach, we connects local, independent retailers with the right brands, distributors, and wholesalers to stock their store with the best products. This saves retailers and suppliers time and money, allowing them to focus on what's most important: building and running their business. borong is headquartered in Kuala Lumpur, Malaysia.
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Example from a real report (our sample on Target): “The Q2 2026 earnings report, published August 19, 2026, showed adjusted EPS of $2.46 against an expected $2.33” Source: CNBC
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