Natalie Hirsch was named Chief Financial Officer and Chief Operating Officer of TruGolf Holdings, Inc. As of November 6, 2026, TruGolf Holdings, Inc. has reported 3 leadership change filings to the SEC under Item 5.02 of Form 8-K, from May 6, 2026 to October 9, 2026, naming 2 appointments and 1 departure (Form 8-K, October 9, 2026).
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Key facts
- · In / out: Out · Person: Humphrey Polanen · 8-K, 2026-10-09
- · In / out: Reported · Person: not named in the filing · 8-K, 2026-09-24
- · In / out: Reported · Person: not named in the filing · 8-K, 2026-05-06
TruGolf Holdings, Inc. reported changes in 3 filings among its directors and officers to the SEC on Form 8-K, Item 5.02, from 2026-05-06 to 2026-10-09. They name 3 people, with 2 appointments and 1 departure. Every row below is cited to the filing it comes from, and this page adds each new change as TruGolf Holdings, Inc. files it.
Also on the record for TruGolf Holdings, Inc.
| Date | Record | Figure | Our page | Source |
|---|---|---|---|---|
| October 15, 2026 | Stake report, Schedule 13G/A, by Sandtrap Opportunities LLC | 9.9% of the class | 5%+ stakes | Source |
| February 4, 2026 | Stake report, Schedule 13G, by Sandtrap Opportunities LLC | 9.9% of the class | 5%+ stakes | Source |
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TruGolf Holdings, Inc. elsewhere on the record
Companies that share a holder
- Sandtrap Opportunities LLC also filed stake reports on 17 other companies: La Rosa Holdings Corp. (Oct 2026), Kandal M Venture Limited (Aug 2026), Fold Holdings, Inc. (May 2026)
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Timeline
| Filed | In / out | Person | Role | Effective | Source |
|---|---|---|---|---|---|
| 2026-10-09 | Out | 8-K, 2026-10-09 | |||
| 2026-10-09 | In | 8-K, 2026-10-09 | |||
| 2026-10-09 | In | Chief Financial Officer and Chief Operating Officer | 8-K, 2026-10-09 | ||
| 2026-09-24 | Reported | not named in the filing | 8-K, 2026-09-24 | ||
| 2026-05-06 | Reported | not named in the filing | 8-K, 2026-05-06 |
Who leads TruGolf Holdings, Inc., as last reported?
For each role that changed in the filings below, the most recent change reported. A role that did not change in these filings is not listed.
- Chief Financial Officer and Chief Operating Officer: Natalie Hirsch, appointed (filed 2026-10-09).
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Find candidates like Chief Financial Officer and Chief Operating Officer at TruGolf Holdings, Inc.Every change, in the filing's words
Departing: Humphrey Polanen
On October 8, 2026, Humphrey Polanen resigned from the Company's Board of Directors effective on such date.
Appointed: David Hackett
On October 8, 2026, David Hackett was appointed to the Company's Board of Directors effective on such date.
Appointed: Natalie Hirsch, Chief Financial Officer and Chief Operating Officer
He currently serves on the board of Vertical Data Inc. On October 8, 2026, Natalie Hirsch was appointed to serve as Chief Financial Officer and Chief Operating Officer, and Steven Passey, the Company's former Chief Financial Officer, was appointed to serve as the Company's Vice President - Finance of the Company's golf division.
- Mr. Polanen's resignation was not the result of any disagreement with the Company on any matter relating to the Company's operations, policies or practices.
- Ms. Hirsch also serves as the Interim Chief Executive Officer of Polymath.
- Natalie Hirsch is a finance and operations leader with more than 15 years of experience across public and private companies in fintech, enterprise software, and e-commerce.
- As CFO of Polymath for the past two years, Ms. Hirsch drives strategic planning, financial modeling, and scaling operations to fuel growth in the tokenization space.
- Previously, Ms. Hirsch served as Interim CEO and COO of AnalytixInsight Inc. (TSXV), overseeing global operations and serving on the board of its Italian fintech subsidiary.
- Before that, she spent more than four years at Coinsquare as Vice President of Operations, where she played a key role in establishing and scaling one of Canada's first regulated investment dealers and alternative trading systems (ATS) for digital assets, helping bridge the gap between traditional capital markets and emerging blockchain infrastructure.
- A CPA, CA and PMP, Ms. Hirsch holds an MBA with honors from Tel Aviv University's Recanati School of Business and a Master's in Management & Professional Accounting from the Rotman School of Management at the University of Toronto.
Reported
On September 22, 2026, the Board agreed to appoint Jay Heller as an independent member of the Company's Board.
- Mr. Heller has served as Chief Executive Officer of K Lab AI since May 2026.
- Mr. Heller brings more than 25 years of capital markets expertise and a track record of guiding some of the world's most innovative companies through the public markets.
- Previously, he served as Head of Capital Markets at Nasdaq from 2012 until May 2026, leading a team focused on the facilitation of new listings on the exchange, where, under his leadership, the team executed more than 3,000 IPOs and listings.
- Prior to his role as Head of Capital Markets, he served as Senior Managing Director at Nasdaq's Market Intelligence Desk.
- Mr. Heller has served on the board of directors of Naoris Quantum Protocol Inc. since June 2026.
- Mr. Heller holds a B.S. in Management Science & Economics from Kean University.
- Upon Mr. Heller's appointment, he will participate in the Company's standard compensation program for non-employee directors.
Reported
On May 1, 2026, TruGolf Holdings, Inc. (the "Company") entered into an employment letter (the "Employment Letter") with Steven Passey to serve as the Company's Chief Financial Officer effective May 15, 2026.
- The Employment Letter provides for an initial annual base salary of $225,000 for the initial three months, increasing to $250,000 thereafter, and eligibility for annual equity grants under the Company's stock incentive plans, as determined by the Compensation Committee of the Board of Directors.
- Mr. Passey is entitled to participate in the Company's benefit plans and programs for similarly situated executives, expense reimbursement in accordance with Company policy, and other standard benefits.
- Mr. Passey, age 64, served as Group Controller - International Operations at Blackrock Neurotech, Inc., a neurotechnology company, from October 2025 until May 2026.
- From September 2024 to May 2025, Mr. Passey served as Chief Financial Officer of Kinetic Energy Services, LLC, an oil and gas staffing services company.
- From March 2023 until December 2023, Mr. Passey served as Chief Financial Officer of Catheter Precision, Inc., a medical device company.
- From April 2022 until December 2022, Mr. Passey served as Chief Financial Officer of QSI Holdings, Inc., a multilevel marketing company promoting health and wellness supplements.
- From August 2013 to March 2022, Mr. Passey served as Corporate Controller and Treasurer of Alsco Inc., an international linen and uniform rental services company.
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Where this comes from
A public company must file a current report on Form 8-K with the SEC within four business days when a director leaves or is elected, or when its chief executive, chief financial, chief accounting or chief operating officer, or another named executive, departs or is appointed. That disclosure goes under Item 5.02 of the report.
Every change on this page is taken from one of those filings and quoted in the company's own words, with a link to the filing, so it can be checked at the source. Where a filing names the person, the role and the date a change takes effect, they are shown beside the quote. Where it does not, the quote stands on its own. A filing states what changed; it rarely states why, and neither does this page.