Aaron Birnbaum was named Chief Executive Officer of Herc Holdings Inc. As of November 6, 2026, Herc Holdings Inc has reported 2 leadership change filings to the SEC under Item 5.02 of Form 8-K, from August 19, 2026 to October 26, 2026, naming 4 appointments (Form 8-K, October 26, 2026).
30 companies changed executives this week.
Companies that just changed executives, and the new executive. Before you unlock: the company, the change and what is inside. After: the executive named with their role, how to reach the company, and a person's email only when we found one.
| John Hancock Comvest Private Income Fund | named a new Chief Financial Officer | |
| Bain Capital Specialty Finance, Inc. | named a new Director | |
| Azora Therapeutics, Inc. (DE) | named a new Director | |
| LASE Corp. | named a new Director | |
| Century Communities, Inc. | named a new Executive Chairman |
Sell to companies like Herc Holdings Inc? Enter your website and see 10 with a filed reason to buy from you this month. Free.
Opens in a new tab. No signup.
Herc Holdings Inc reported changes in 2 filings among its directors and officers to the SEC on Form 8-K, Item 5.02, from 2026-08-19 to 2026-10-26. They name 2 people. Every row below is cited to the filing it comes from, and this page adds each new change as Herc Holdings Inc files it.
Also on the record for Herc Holdings Inc
| Date | Record | Figure | Our page | Source |
|---|---|---|---|---|
| October 30, 2026 | Stake report, Schedule 13G, by Vanguard Portfolio Management | 5.58% of the class | 5%+ stakes | Source |
| October 30, 2026 | Stake report, Schedule 13G/A, by Vanguard Capital Management | 4.96% of the class | 5%+ stakes | Source |
| October 5, 2026 | Stake report, Schedule 13G/A, by BlackRock, Inc. | 14% of the class | 5%+ stakes | Source |
| August 17, 2026 | Stake report, Schedule 13G/A, by Coliseum Capital Management, LLC | 3.3% of the class | 5%+ stakes | Source |
| July 7, 2026 | Stake report, Schedule 13G/A, by Invesco Ltd. | 0.1% of the class | 5%+ stakes | Source |
| May 6, 2026 | Stake report, Schedule 13G/A, by FMR LLC | 15% of the class | 5%+ stakes | Source |
| April 30, 2026 | Stake report, Schedule 13G, by Vanguard Capital Management | 5.09% of the class | 5%+ stakes | Source |
| April 9, 2026 | Stake report, Schedule 13G, by Coliseum Capital Management, LLC | 5.1% of the class | 5%+ stakes | Source |
| April 7, 2026 | Stake report, Schedule 13G/A, by Invesco Ltd. | 6.2% of the class | 5%+ stakes | Source |
| March 27, 2026 | Stake report, Schedule 13G/A, by The Vanguard Group | — | 5%+ stakes | Source |
| February 17, 2026 | Stake report, Schedule 13G/A, by Coliseum Capital Management, LLC | 2.3% of the class | 5%+ stakes | Source |
| January 8, 2026 | Stake report, Schedule 13G/A, by FMR LLC | 11% of the class | 5%+ stakes | Source |
Selling to them or working with them? See who runs Herc Holdings Inc now and the warning signs.
Free to see. No signup.
Keep reading
More on Herc Holdings Inc and the records around it.
Herc Holdings Inc elsewhere on the record
- 5%+ stake filings Oct 2026
- Who owns it
Companies that share a holder
- Coliseum Capital Management, LLC also filed stake reports on 6 other companies: MasterBrand, Inc. (Aug 2026), Sonos, Inc. (Aug 2026), MasterCraft Boat Holdings, Inc. (May 2026)
- Norges Bank also filed stake reports on 36 other companies: Atour Lifestyle Holdings Ltd (Aug 2026), BXP, Inc. (Aug 2026), Cabaletta Bio, Inc. (Aug 2026)
- Invesco Ltd. also filed stake reports on 83 other companies: Alignment Healthcare Inc (Aug 2026), ArcBest Corp (Aug 2026), ARKO Petroleum Corp (Aug 2026)
Watch Herc Holdings Inc
Get an email when Herc Holdings Inc files again: a new raise, a leadership change, a layoff or an IPO filing. One email first to confirm; nothing else until you click it. At most one a day, one click to stop. Free for up to 3 companies.
Want the whole picture on Herc Holdings Inc?
Example from a real report (our sample on Target): “Target eliminated approximately 1,800 corporate positions, with around 1,000 employees receiving layoff notices and the remainder accounted for by eliminating open roles.” Source: NBC News
A Full Report on Herc Holdings Inc: verified, sourced, every claim cited, ready in a few minutes. See pricing.
What the Full Report on Herc Holdings Inc covers
The Short Answer
Which Company This Is
What They Do, And How The Money Works
Who Runs It, And How To Reach Them
The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
14 cited sources found
Plus the sections for what you are deciding, which you pick after ordering.
A real finished report, first screen. Opens in a new tab.
Not ready to order yet? Keep this snapshot.
Sends this preview to you once; we won't add you to any list
The newest 12 of 17 records.
Timeline
| Filed | In / out | Person | Role | Effective | Source |
|---|---|---|---|---|---|
| 2026-10-26 | In | Chief Executive Officer | 8-K, 2026-10-26 | ||
| 2026-10-26 | In | Director | 8-K, 2026-10-26 | ||
| 2026-08-19 | In | Director | 8-K, 2026-08-19 | ||
| 2026-08-19 | In | 8-K, 2026-08-19 |
Who leads Herc Holdings Inc, as last reported?
For each role that changed in the filings below, the most recent change reported. A role that did not change in these filings is not listed.
- Director: Aaron Birnbaum, appointed (filed 2026-10-26).
- Chief Executive Officer: Aaron Birnbaum, appointed (filed 2026-10-26).
New leaders reset buying decisions — get the Full Report on Herc Holdings Inc: who runs it, how the money works and what to watch, every claim linked to its source.
Get the Full ReportFind people with the same kind of experience as the Chief Executive Officer at Herc Holdings Inc, with the record behind each one.
Find candidates like Chief Executive Officer at Herc Holdings IncEvery change, in the filing's words
Appointed: Aaron Birnbaum, Chief Executive Officer
As part of a planned succession, the Board appointed Aaron Birnbaum, President of the Company, to succeed Mr. Silber as the Company's Chief Executive Officer, effective as of the Effective Date.
Appointed: Aaron Birnbaum, Director
The Board also appointed Mr. Birnbaum to serve as a director, effective as of the Effective Date.
- On October 23, 2026, the Board of Directors (the "Board") of Herc Holdings Inc. (the "Company") appointed Lawrence H. Silber, the Company's Chief Executive Officer since 2015, as Executive Chairman, effective as of January 1, 2027 ("Effective Date").
- Additionally, Michael A. Kelly, who currently serves as a director and chair of the Nominating and Governance Committee of the Board, has been elected as Lead Director, effective as of the Effective Date.
- Chief Executive Officer Appointment Mr. Birnbaum, age 60, has served as the Company's President since January 1, 2026 and, prior to that, served as the Company's Chief Operating Officer from January 2020 to December 2025.
- He will continue to serve as President following the transition.
- In connection with Mr. Birnbaum's appointment as Chief Executive Officer, the Company expects to enter into an employment letter with Mr. Birnbaum pursuant to which Mr. Birnbaum will receive an annual base salary of $975,000 and will be eligible for a target annual incentive cash bonus opportunity equal to 125% of his base salary.
- It is also expected that Mr. Birnbaum will receive a 2027 long-term equity incentive award with a grant date fair value of approximately $4,250,000, comprised of 50% performance stock units and 50% restricted stock units, in connection with his appointment.
Appointed: Erik Olsson, Director
On August 18, 2026, the Board elected Erik Olsson to serve as a director on the Board, effective immediately.
Appointed: Erik Olsson
Mr. Olsson will serve as a member of the Audit Committee.
- Mr. Olsson is the former Chairman of the Board, President and Chief Executive Officer of Mobile Mini.
- Prior to Mobile Mini, Mr. Olsson served as President and Chief Executive Officer of RSC Holdings.
- The Board has determined that Mr. Olsson is an independent director under the New York Stock Exchange listing standards and the Company's Corporate Governance Guidelines.
- Mr. Olsson will participate in the non-employee director compensation program, as described in the Company's definitive proxy statement filed with the Securities and Exchange Commission on March 27, 2026, with his annual cash retainer and equity award prorated for his initial term of service.
Tools for this story
Each opens in a new tab, filled in for Herc Holdings Inc. With no account yet, you sign up free and land on the result.
Where this comes from
A public company must file a current report on Form 8-K with the SEC within four business days when a director leaves or is elected, or when its chief executive, chief financial, chief accounting or chief operating officer, or another named executive, departs or is appointed. That disclosure goes under Item 5.02 of the report.
Every change on this page is taken from one of those filings and quoted in the company's own words, with a link to the filing, so it can be checked at the source. Where a filing names the person, the role and the date a change takes effect, they are shown beside the quote. Where it does not, the quote stands on its own. A filing states what changed; it rarely states why, and neither does this page.