When asked for the best PR software, 6 AI assistants named 8 brands between them this month. Cision was named most often, followed by Muck Rack and Prowly. No brand was named by every assistant that answered.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| Cision | ✓ | · | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
| Muck Rack | ✓ | ✓ | ✓ | ✓ | ✓ | · | 5 of 6 |
| Prowly | ✓ | ✓ | ✓ | ✓ | ✓ | · | 5 of 6 |
| Brand24 | · | · | ✓ | ✓ | ✓ | · | 3 of 6 |
| Prezly | · | ✓ | ✓ | ✓ | · | · | 3 of 6 |
| Agility PR Solutions | ✓ | · | · | · | ✓ | · | 2 of 6 |
| Meltwater | · | · | · | ✓ | · | ✓ | 2 of 6 |
| Mention | · | · | ✓ | · | ✓ | · | 2 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 4 brands, in this order: Muck Rack, Cision, Prowly, Agility PR Solutions.
Choosing the best PR software for a small business depends on specific needs and budget, but here are some popular options that are well-regarded:
Perplexity
Named 3 brands, in this order: Prowly, Muck Rack, Prezly.
For a small business, the best PR software is usually Prowly if you want an affordable, easy-to-use all-in-one tool for press releases, media lists, outreach, and basic reporting.
Claude
Named 6 brands, in this order: Prowly, Cision, Muck Rack, Prezly, Mention, Brand24.
Here are some top options depending on your needs and budget:
Grok
Named 6 brands, in this order: Cision, Meltwater, Prowly, Muck Rack, Brand24, Prezly.
DeepSeek
Named 6 brands, in this order: Muck Rack, Prowly, Agility PR Solutions, Cision, Brand24, Mention.
There's no single "best" PR software—it depends on what you actually need it to do.
Cohere
Named 2 brands, in this order: Meltwater, Cision.
Choosing the best PR software for a small business depends on your specific needs, budget, and goals.
The questions asked
- What is the best PR software for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
Track what AI assistants say about every client, with white-label reports your clients can read.
See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/pr-software