When asked for the best market research tool, 6 AI assistants named 11 brands between them this month. SurveyMonkey was named most often, followed by Google Trends and SEMrush. One brand was named by every assistant that answered: SurveyMonkey.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| SurveyMonkey | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| Google Trends | · | ✓ | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
| SEMrush | · | · | ✓ | ✓ | ✓ | ✓ | 4 of 6 |
| Typeform | ✓ | · | ✓ | · | ✓ | ✓ | 4 of 6 |
| Google Forms | ✓ | · | · | · | ✓ | ✓ | 3 of 6 |
| SimilarWeb | · | · | ✓ | ✓ | ✓ | · | 3 of 6 |
| Google Analytics | ✓ | · | ✓ | · | · | · | 2 of 6 |
| Hotjar | · | · | ✓ | · | ✓ | · | 2 of 6 |
| · | · | ✓ | · | ✓ | · | 2 of 6 | |
| Zoho Survey | ✓ | · | · | · | ✓ | · | 2 of 6 |
| Statista | · | ✓ | · | · | · | · | 1 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 5 brands, in this order: SurveyMonkey, Google Forms, Typeform, Zoho Survey, Google Analytics.
Choosing the best market research tool for a small business depends on specific needs, budget constraints, and the type of insights you are looking for.
Perplexity
Named 3 brands, in this order: SurveyMonkey, Google Trends, Statista.
For a small business, the best all-around market research tool is usually SurveyMonkey if you need a simple, affordable way to collect customer feedback through surveys.
Claude
Named 8 brands, in this order: Google Trends, Google Analytics, SurveyMonkey, Typeform, SEMrush, Hotjar, SimilarWeb, Reddit.
The "best" tool depends on your specific needs, but here are strong options across different categories:
Grok
Named 4 brands, in this order: SEMrush, Google Trends, SurveyMonkey, SimilarWeb.
DeepSeek
Named 7 brands, in this order: Google Forms, Typeform, SurveyMonkey, Google Trends, Reddit, Zoho Survey, Hotjar.
There's no single "best" tool — it depends on your budget, the kind of research you need, and how much time you can invest.
Cohere
Named 5 brands, in this order: Google Forms, SurveyMonkey, Typeform, Google Trends, SEMrush.
The "best" market research tool for a small business depends on your specific needs, budget, and goals.
Named by only one assistant
Statista (Perplexity).
The questions asked
- What is the best market research tool for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
Track what AI assistants say about every client, with white-label reports your clients can read.
See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/market-research-tools