When asked for the best knowledge base software, 6 AI assistants named 6 brands between them this month. Confluence was named most often, followed by Document360 and Guru. No brand was named by every assistant that answered.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| Confluence | ✓ | · | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
| Document360 | ✓ | · | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
| Guru | ✓ | ✓ | ✓ | ✓ | ✓ | · | 5 of 6 |
| Notion | ✓ | ✓ | ✓ | ✓ | ✓ | · | 5 of 6 |
| Helpjuice | ✓ | · | ✓ | · | · | ✓ | 3 of 6 |
| Zendesk | · | ✓ | · | · | · | ✓ | 2 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 5 brands, in this order: Helpjuice, Confluence, Notion, Document360, Guru.
Choosing the best knowledge base software for a small business depends on specific needs, budget, and the features you prioritize.
Perplexity
Named 3 brands, in this order: Notion, Zendesk, Guru.
For most small businesses, Notion is the strongest all-around choice because it is repeatedly recommended for startups and small teams, has a flexible free plan, and is easy to set up and customize.
Claude
Named 5 brands, in this order: Notion, Confluence, Helpjuice, Document360, Guru.
Here are some top options depending on your needs:
Grok
Named 4 brands, in this order: Notion, Document360, Guru, Confluence.
The "best" knowledge base software depends on your specific needs (internal wiki vs.
DeepSeek
Named 4 brands, in this order: Notion, Confluence, Guru, Document360.
There's no single "best" option — it depends on your team size, budget, and how you plan to use it.
Cohere
Named 3 brands, in this order: Zendesk, Document360, Confluence.
Choosing the best knowledge base software for a small business depends on your specific needs, budget, and the features you prioritize.
The questions asked
- What is the best knowledge base software for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
Track what AI assistants say about every client, with white-label reports your clients can read.
See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/knowledge-base-software