When asked for the best journalist database, 6 AI assistants named 4 brands between them this month. Muck Rack was named most often, followed by Cision and Prowly. One brand was named by every assistant that answered: Muck Rack.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| Muck Rack | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| Cision | ✓ | · | ✓ | ✓ | · | ✓ | 4 of 6 |
| Prowly | ✓ | ✓ | ✓ | · | ✓ | · | 4 of 6 |
| Anewstip | ✓ | · | ✓ | · | · | · | 2 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 4 brands, in this order: Cision, Muck Rack, Prowly, Anewstip.
For a small business looking to engage with journalists effectively, there are several journalist databases and media contact platforms that can be quite useful.
Perplexity
Named 2 brands, in this order: Prowly, Muck Rack.
For a small business, the best journalist database is usually JournoFinder if your priority is accuracy and affordability; multiple 2026 reviews describe it as the best fit for SMBs and small teams, with pricing starting around $49/month.
Claude
Named 4 brands, in this order: Muck Rack, Prowly, Cision, Anewstip.
Here are some top options, considering cost and value for small businesses:
Grok
Named 2 brands, in this order: Muck Rack, Cision.
DeepSeek
Named 2 brands, in this order: Muck Rack, Prowly.
For a small business, the "best" journalist database depends on your budget, how often you'll pitch, and whether you need media contacts, influencer contacts, or both.
Cohere
Named 2 brands, in this order: Muck Rack, Cision.
Choosing the best journalist database for a small business depends on your specific needs, budget, and goals.
The questions asked
- What is the best journalist database for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
Track what AI assistants say about every client, with white-label reports your clients can read.
See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/journalist-databases