When asked for the best identity theft protection, 6 AI assistants named 2 brands between them this month. Aura was named most often, followed by LifeLock. No brand was named by every assistant that answered.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| Aura | ✓ | ✓ | · | ✓ | ✓ | · | 4 of 6 |
| LifeLock | ✓ | ✓ | · | ✓ | ✓ | · | 4 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 2 brands, in this order: LifeLock, Aura.
Selecting the best identity theft protection for a small business involves considering several factors, including the nature and scale of the business, the kind of data handled, and specific security needs.
Perplexity
Named 2 brands, in this order: LifeLock, Aura.
For a small business, the best overall identity theft protection depends on whether you want the strongest all-around coverage or the best budget option.
Claude
Answered without naming a brand we could confirm.
Here are some top options to consider:
Grok
Named 2 brands, in this order: LifeLock, Aura.
Consumer services like LifeLock or Aura focus mainly on personal credit/SSN monitoring.
DeepSeek
Named 2 brands, in this order: LifeLock, Aura.
There's no single "best" identity theft protection for a small business—the right choice depends on what you're actually trying to protect against.
Cohere
Answered without naming a brand we could confirm.
Protecting a small business from identity theft is crucial, as it can lead to financial loss, damage to reputation, and legal issues.
The questions asked
- What is the best identity theft protection for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
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See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/identity-theft-protection