When asked for the best identity and access management, 6 AI assistants named 7 brands between them this month. Microsoft 365 was named most often, followed by Okta and Google Workspace. 2 brands were named by every assistant that answered: Microsoft 365, Okta.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| Microsoft 365 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| Okta | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| Google Workspace | · | ✓ | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
| JumpCloud | ✓ | ✓ | ✓ | ✓ | ✓ | · | 5 of 6 |
| Microsoft Entra ID | · | ✓ | ✓ | ✓ | ✓ | · | 4 of 6 |
| Google Cloud Identity | · | · | · | ✓ | ✓ | ✓ | 3 of 6 |
| OneLogin | ✓ | ✓ | · | · | ✓ | · | 3 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 4 brands, in this order: Okta, Microsoft 365, JumpCloud, OneLogin.
Choosing the best identity and access management (IAM) solution for a small business depends on specific needs, budget constraints, and technical capabilities.
Perplexity
Named 6 brands, in this order: JumpCloud, Microsoft Entra ID, Microsoft 365, Okta, OneLogin, Google Workspace.
For most small businesses, JumpCloud is the strongest all-around IAM choice because it combines identity, SSO, MFA, directory services, and device management in one cloud platform, which is especially useful for small teams that want to avoid running separate tools.
Claude
Named 5 brands, in this order: Microsoft Entra ID, Microsoft 365, Okta, JumpCloud, Google Workspace.
Would you like help comparing specific options for your situation?
Grok
Named 6 brands, in this order: JumpCloud, Microsoft Entra ID, Microsoft 365, Google Cloud Identity, Google Workspace, Okta.
The "best" identity and access management (IAM) solution for a small business depends on your tech stack, budget, and whether you need to manage users across cloud apps, devices, or on-premises systems.
DeepSeek
Named 7 brands, in this order: Google Workspace, Microsoft 365, JumpCloud, Okta, Microsoft Entra ID, Google Cloud Identity, OneLogin.
There's no single "best" IAM for small businesses — the right choice depends on your size, budget, tech stack, and whether you need just SSO or full lifecycle management.
Cohere
Named 4 brands, in this order: Microsoft 365, Google Workspace, Google Cloud Identity, Okta.
Choosing the best Identity and Access Management (IAM) solution for a small business depends on several factors, including budget, technical expertise, scalability, and specific security needs.
The questions asked
- What is the best identity and access management for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
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See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/identity-management