When asked for the best company enrichment API, 6 AI assistants named 5 brands between them this month. Clearbit was named most often, followed by Apollo and People Data Labs. One brand was named by every assistant that answered: Clearbit.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| Clearbit | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| Apollo | · | ✓ | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
| People Data Labs | · | ✓ | ✓ | ✓ | ✓ | · | 4 of 6 |
| Hunter | ✓ | · | ✓ | · | ✓ | · | 3 of 6 |
| ZoomInfo | ✓ | · | · | · | ✓ | ✓ | 3 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 3 brands, in this order: Clearbit, Hunter, ZoomInfo.
Choosing the best company enrichment API for a small business depends on your specific needs, such as the kind of data you're looking to enrich, the budget you have, and how you plan to integrate this data into your existing systems.
Perplexity
Named 3 brands, in this order: Apollo, Clearbit, People Data Labs.
For a small business, the best overall company enrichment API is usually Apollo if you want the strongest mix of price, ease of use, and all-in-one GTM features.
Claude
Named 4 brands, in this order: Clearbit, Hunter, Apollo, People Data Labs.
Here are the top options, considering cost, ease of use, and value:
Grok
Named 3 brands, in this order: Apollo, People Data Labs, Clearbit.
The "best" company enrichment API for a small business depends on your budget, volume, and use case, but here are the strongest options ranked specifically for small teams:
DeepSeek
Named 5 brands, in this order: Clearbit, Apollo, ZoomInfo, Hunter, People Data Labs.
The "best" company enrichment API depends on your volume, budget, and what data you actually need.
Cohere
Named 3 brands, in this order: Clearbit, Apollo, ZoomInfo.
Choosing the best company enrichment API for a small business depends on your specific needs, such as budget, data accuracy, ease of integration, and the types of data you require (e.g., company size, industry, location, financials, etc.).
The questions asked
- What is the best company enrichment API for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
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See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/enrichment-apis