When asked for the best business intelligence tool, 6 AI assistants named 5 brands between them this month. Microsoft Power BI was named most often, followed by Tableau and Zoho Analytics. One brand was named by every assistant that answered: Microsoft Power BI.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| Microsoft Power BI | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| Tableau | ✓ | · | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
| Zoho Analytics | · | ✓ | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
| Google Looker Studio | · | ✓ | ✓ | ✓ | ✓ | · | 4 of 6 |
| Metabase | ✓ | ✓ | ✓ | · | · | · | 3 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 3 brands, in this order: Tableau, Microsoft Power BI, Metabase.
Choosing the best business intelligence (BI) tool for a small business depends on several factors, including budget, specific needs, ease of use, and the level of technical expertise available within the organization.
Perplexity
Named 4 brands, in this order: Zoho Analytics, Google Looker Studio, Microsoft Power BI, Metabase.
For most small businesses, Zoho Analytics is the best overall BI tool because multiple 2026 roundups identify it as the top choice for small companies or small-to-midsize businesses, and it combines relatively low starting cost with a short free trial.
Claude
Named 5 brands, in this order: Microsoft Power BI, Tableau, Google Looker Studio, Zoho Analytics, Metabase.
Would you like more details about any specific tool?
Grok
Named 4 brands, in this order: Microsoft Power BI, Google Looker Studio, Zoho Analytics, Tableau.
The "best" business intelligence (BI) tool for a small business depends on your specific needs—budget, data sources (e.g., spreadsheets, CRM, accounting software), team size, and technical comfort level.
DeepSeek
Named 4 brands, in this order: Microsoft Power BI, Tableau, Zoho Analytics, Google Looker Studio.
There's no single "best" BI tool—it depends on your budget, data sources, technical skill, and what you actually need to answer.
Cohere
Named 3 brands, in this order: Microsoft Power BI, Tableau, Zoho Analytics.
Choosing the best business intelligence (BI) tool for a small business depends on several factors, including budget, ease of use, scalability, and specific business needs.
The questions asked
- What is the best business intelligence tool for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
Track what AI assistants say about every client, with white-label reports your clients can read.
See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/business-intelligence