When asked for the best business formation service, 6 AI assistants named 4 brands between them this month. LegalZoom was named most often, followed by Northwest Registered Agent and ZenBusiness. 3 brands were named by every assistant that answered: LegalZoom, Northwest Registered Agent, ZenBusiness.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| LegalZoom | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| Northwest Registered Agent | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| ZenBusiness | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| Incfile | ✓ | · | ✓ | ✓ | ✓ | ✓ | 5 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 4 brands, in this order: ZenBusiness, Northwest Registered Agent, Incfile, LegalZoom.
Choosing the best business formation service for your small business depends on several factors such as your budget, the complexity of your needs, the level of support you require, and any specific features you might be looking for.
Perplexity
Named 3 brands, in this order: Northwest Registered Agent, LegalZoom, ZenBusiness.
There is no single best business formation service for every small business; the best choice depends on whether you value low cost, speed, attorney access, or ongoing support.
Claude
Named 4 brands, in this order: Northwest Registered Agent, ZenBusiness, Incfile, LegalZoom.
The "best" option depends on your specific needs, but here are the top choices:
Grok
Named 3 brands, in this order: ZenBusiness, Northwest Registered Agent, LegalZoom.
DeepSeek
Named 4 brands, in this order: Northwest Registered Agent, ZenBusiness, Incfile, LegalZoom.
There isn't a single "best" business formation service — the right pick depends on your budget, how much hand-holding you want, and what state you're in.
Cohere
Named 4 brands, in this order: ZenBusiness, Incfile, Northwest Registered Agent, LegalZoom.
Choosing the best business formation service for a small business depends on your specific needs, budget, and preferences.
The questions asked
- What is the best business formation service for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
Track what AI assistants say about every client, with white-label reports your clients can read.
See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/business-formation-services