When asked for the best build in public tool, 6 AI assistants named 5 brands between them this month. Notion was named most often, followed by LinkedIn and Substack. One brand was named by every assistant that answered: Notion.
Who named whom
| Brand | ChatGPT | Perplexity | Claude | Grok | DeepSeek | Cohere | Named by |
|---|---|---|---|---|---|---|---|
| Notion | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | 6 of 6 |
| ✓ | · | ✓ | ✓ | ✓ | · | 4 of 6 | |
| Substack | ✓ | · | ✓ | ✓ | ✓ | · | 4 of 6 |
| Indie Hackers | · | · | ✓ | ✓ | ✓ | · | 3 of 6 |
| Trello | · | · | ✓ | · | · | ✓ | 2 of 6 |
Share of voice
What each assistant said
ChatGPT
Named 3 brands, in this order: Substack, Notion, LinkedIn.
The best build-in-public tool for a small business largely depends on your specific needs and goals.
Perplexity
Named one brand, in this order: Notion.
If you mean a build-in-public tool for a small business, the best choice is usually Notion for most teams, because it can serve as the public roadmap, internal docs, lightweight project tracker, and content hub in one place.
Claude
Named 5 brands, in this order: Notion, Trello, Substack, LinkedIn, Indie Hackers.
Here are some popular options depending on your needs:
Grok
Named 4 brands, in this order: LinkedIn, Indie Hackers, Substack, Notion.
Most successful small businesses and indie founders who "build in public" (e.g., levels.io, Pieter Levels, many micro-SaaS founders) use Twitter as their main channel because:
DeepSeek
Named 4 brands, in this order: Notion, Indie Hackers, Substack, LinkedIn.
There isn't one "best" build-in-public tool — it depends on what you're trying to share and who you want to reach.
Cohere
Named 2 brands, in this order: Trello, Notion.
Choosing the best public tool build for a small business depends on your specific needs, such as project management, communication, marketing, finance, or customer relationship management (CRM).
The questions asked
- What is the best build in public tool for a small business?
Asked between 2026-09-26 and 2026-09-26. Not answering this month: Gemini, Mistral.
Track what AI assistants say about every client, with white-label reports your clients can read.
See the GEO suiteHow this was measured
Each month we ask every assistant the same plain buyer questions, worded the way a person shopping for this kind of product would ask them, with no brand suggested in the question except where the question itself names the market leader to find alternatives to. Each assistant answers in a fresh session with no earlier conversation, so an answer reflects what the assistant says to anyone who asks, not what it was steered towards.
From each answer we keep the product and company names it recommends. A name counts only when it appears in the answer as a proper name, is not a heading such as "Best for" or "Pricing", and is confirmed by a second assistant naming it too, by a website the answer cites, or by being the market leader named in the question. Share of voice is each brand's share of all brand mentions in the category this month. Assistants that could not answer this month are listed as not answering, never counted as naming nobody.
Cite this page
https://mentionfox.com/ai-recommends/build-in-public-tools