E.L.O. CORPORATION trademark application for SUZANNE SOMERS

E.L.O. CORPORATION, a corporation organized in California, applied to register the trademark SUZANNE SOMERS with the United States Patent and Trademark Office on 2026-08-04, serial number 50031598. The application covers 9 classes of goods and services, Class 3 (Cosmetics and cleaning products); Class 4 (Lubricants and fuels); Class 5 (Pharmaceuticals and supplements); Class 16 (Paper goods and printed matter); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 29 (Meat, dairy and prepared foods); Class 30 (Staple foods, coffee and snacks); Class 35 (Advertising and business services), and is based on the mark already being used in commerce. It gives January 1988 as the date of first use. The latest step on the record is "New application entered" on 2026-08-04.

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What SUZANNE SOMERS will be used for

Class 3 (Cosmetics and cleaning products)

Non-medicated toiletry preparations; Cosmetics; Cosmetic preparations; Cosmetic preparations for hair care; Cosmetic preparations for the hair and scalp; Make-up; Non-medicated skin care preparations; Non-medicated anti-aging serum; Anti-aging creams; Beauty serums; Serums for cosmetic purposes; Facial cleansing preparations; Body lotions; Hand lotions; Hand creams; Body wash; Skin moisturizer; Eye cream; Hair care preparations; Hair care products in the nature of hair care preparations; Non-medicated hair care preparations; Non-medicated scalp care preparations; Non-medicated hair serums; Non-medicated hair treatment preparations for cosmetic purposes; Non-medicated serums for use on the scalp; Non-medicated hair care preparations, namely, shampoos, conditioners, and hair styling preparations; Non-medicated cosmetic preparations, namely, lipstick, mascara, concealer, face powder, blush, and bronzer; Cosmetic tanning preparations; Sunscreen; Cosmetic sunscreen preparations; Essential oils for cosmetic purposes; Essential oil perfumes; Fragrances; Perfumes; Toothpaste; Dentifrices; Pet shampoos; Spray cleaners for use on household surfaces; Cleaner for use on household surfaces; Cleaning preparations; Cleaning preparations for cleaning surfaces

First use anywhere: January 2000; first use in commerce: January 2000, as the application states.

Class 4 (Lubricants and fuels)

Candles

First use anywhere: November 2022; first use in commerce: November 2022, as the application states.

Class 5 (Pharmaceuticals and supplements)

Dietary food supplements; Dietary supplements; Dietary supplement drink mixes; Dietary and nutritional supplements; Dietary beverage supplements for human consumption in liquid and dry mix form for therapeutic purposes; Food supplements; Health food supplements; Herbal supplements; Nutritional supplements; Protein supplements; Prebiotic supplements; Probiotic supplements; Protein supplements formed and packaged as bars; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Powdered nutritional supplement drink mix; Powdered nutritional supplement drink mix containing protein; Nutritional and dietary supplements formed and packaged as bars; Protein dietary supplements formed and packaged as bars; Vitamin and mineral supplements; Vitamin supplements

First use anywhere: March 2010; first use in commerce: March 2010, as the application states.

Class 16 (Paper goods and printed matter)

Printed books in the field of health, wellness, nutrition, aging, lifestyle, and autobiography

First use anywhere: January 1988; first use in commerce: January 1988, as the application states.

Class 25 (Clothing, footwear and headwear)

Clothing, namely, headbands; Sleep masks

First use anywhere: October 2022; first use in commerce: October 2022, as the application states.

Class 28 (Toys, games and sporting goods)

Manually-operated exercise equipment; Manually-operated exercise equipment for physical fitness purposes; Exercise equipment, namely, manually-operated resistance based fitness devices

First use anywhere: undefined 1990; first use in commerce: undefined 1990, as the application states.

Class 29 (Meat, dairy and prepared foods)

Seed-based snack bars; Seed-based snack foods; Nut-based snack bars; Nut-based snack foods

First use anywhere: January 2012; first use in commerce: January 2012, as the application states.

Class 30 (Staple foods, coffee and snacks)

Custard; Hot cocoa mix; Cereal bars; Cereal-based snack foods; Cereal-based snack bars; High-protein cereal bars; Ready to eat, cereal derived food bars

First use anywhere: August 2024; first use in commerce: August 2024, as the application states.

Class 35 (Advertising and business services)

Retail store services featuring a wide variety of consumer goods; Retail store services featuring cosmetics, skin care preparations, makeup, hair care preparations, non-medicated toiletry preparations, non-medicated skin care preparations, dietary and nutritional supplements, nutritional products, food products, snack bars, oils for food, spice rubs, beverage products, products that enable a healthy lifestyle, exercise equipment, clothing, candles and aromatherapy products, toothpaste and dentifrices, household goods, household cleaners, and printed publications; Online retail store services featuring a wide variety of consumer goods; On-line retail store services featuring cosmetics, skin care preparations, hair care preparations, non-medicated toiletry preparations, non-medicated skin care preparations, dietary and nutritional supplements, nutritional products, food products, snack bars, oils for food, spice rubs, beverage products, products that enable a healthy lifestyle, exercise equipment, clothing, candles and aromatherapy products, toothpaste and dentifrices, household goods, household cleaners, and printed publications; Providing consumer product information; Providing consumer product information via the Internet; Computerized on-line ordering services in the field of a wide variety of consumer goods, cosmetics, skin care preparations, hair care preparations, non-medicated toiletry preparations, non-medicated skin care preparations, dietary and nutritional supplements, nutritional products, food products, snack bars, oils for food, spice rubs, beverage products, products that enable a healthy lifestyle, exercise equipment, clothing, candles and aromatherapy products, toothpaste and dentifrices, household goods, household cleaners, and printed publications

First use anywhere: undefined 2003; first use in commerce: undefined 2003, as the application states.

Where the application stands

Other new marks from E.L.O. CORPORATION

Where this comes from

A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.

Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.

Source: USPTO record for SUZANNE SOMERS, serial number 50031598.

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