How it works
Configure a MentionFox social listening query to monitor mentions of your target market across Reddit, X, LinkedIn, Quora, HackerNews, and industry forums. When new mentions match your keywords, use a Make.com webhook to capture the mention data, extract the author profile, and push it as a new lead into your CRM or spreadsheet. This workflow ensures that high-intent conversations are immediately logged without manual copy-paste, reducing discovery time from hours to minutes. You control the final lead qualification step before any outreach attempt.
Use MentionFox's investor research module to query the 52,000-investor database for firms matching your funding stage, geography, or thesis. When you identify a target investor, trigger a Make.com workflow that pulls their recent activity, news mentions, and social profiles, then logs a structured investor record into your deal tracker or Notion database. This keeps your investor list fresh and searchable without manual research, and every entry is reviewed by you before any outreach begins.
Run candidate vetting checks in MentionFox by searching a candidate's name across 52+ platforms, including LinkedIn, Twitter, Reddit, forums, and news sites. Use a webhook to export vetting results—reputation signals, public activity, community contributions—and append them to your ATS or hiring spreadsheet. Your team sees a complete background profile alongside the resume, enabling faster, more informed hiring decisions. Because MentionFox never auto-sends outreach, your recruiter always reviews the vetting summary before reaching out to the candidate.
What you can do
Early-Stage SaaS Startup: Inbound Lead Triage
A B2B SaaS founder uses MentionFox to monitor product mentions and comparison conversations across Reddit, Indie Hackers, and niche communities. Each day, new mentions trigger a Make.com webhook that logs the discussion URL, sentiment, and participant profile into a Slack channel and a Google Sheet. The founder reviews the daily digest, identifies high-intent mentions, and decides which conversations warrant a thoughtful reply. Within one week, she's built a CRM of 40 inbound leads that came from organic conversations, not cold email. Total time saved: 5 hours per week of manual searching.
Enterprise Sales: Pre-Call Enrichment Workflow
A sales team uses MentionFox to enrich 50 target accounts per quarter. For each account, the workflow queries social listening (CEO's recent interviews, company announcements, industry sentiment), AI visibility (which LLM models recommend the company's solution), and investor research (recent funding, cap table changes). A Make.com webhook collects all signals and populates a pre-call brief in Notion, with sources and dates. Each sales rep opens the call with a 2–3 point insight that shows homework done. Conversion rate on those accounts rises 18% because the rep isn't winging it. Credit spend: 3–5 credits per account.
Recruitment Firm: Bulk Candidate Screening
A recruiting agency batches 100 candidates per week and runs them through MentionFox's candidate vetting module. The tool checks each name across 52+ platforms—LinkedIn, GitHub, Twitter, Medium, podcasts, news—and flags any red flags or standout achievements. A Make.com workflow appends the vetting report to each candidate record in the ATS and Slack-notifies the recruiter. The recruiter spends 2 minutes reviewing the report instead of 15 minutes Googling each candidate manually. With 100 candidates per week, the firm saves 20+ hours monthly. No outreach happens without the recruiter reading the vetting summary first.
How to connect
- Step 1: Generate MentionFox Webhook URL. Log into your MentionFox account and navigate to Settings > Webhooks. Click 'Create New Webhook' and specify the event type (e.g., 'New Social Listen Mention Found' or 'Investor Match Discovered'). MentionFox will generate a unique webhook URL. Copy this URL—you'll paste it into Make.com to receive real-time payloads whenever the event fires. If you're unsure which events to monitor, start with Social Listening mentions and Investor Research matches, as these generate the highest volume of actionable data.
- Step 2: Set Up Make.com Webhook Receiver Module. In Make.com, create a new scenario. Add a 'Webhooks' module (sometimes labeled 'Incoming Webhook' or 'Custom Webhook') as your trigger. Paste the MentionFox webhook URL into the designated field. Make.com will auto-generate a Make webhook listener endpoint. Test the connection by triggering a test event in MentionFox (e.g., running a one-off social listening query). When the test payload arrives, Make.com will parse the JSON structure and show you the available fields—mention text, author name, platform, timestamp, etc. Map these fields for use in downstream steps.
- Step 3: Build Your Action Sequence. Chain Make.com modules to route the MentionFox data. Common actions include: (1) Create a new row in Google Sheets or Airtable with mention details and source platform; (2) Search for the author in your CRM and append enrichment notes; (3) Send a Slack notification to your sales team with a link to the original post and author profile; (4) Filter high-intent mentions (e.g., only log if sentiment score is positive or mentions your product name explicitly). Test the entire scenario with a handful of real MentionFox data, then set it to 'Active' to run continuously. You remain in control—the workflow logs and notifies, never sends emails on your behalf.
- Step 4: Add MentionFox Outreach Preparation (Optional). If you use MentionFox's outreach automation module, integrate it into your Make scenario as a final step before send. When you've identified a prospect and prepared a personalized email draft, the Make workflow can create a record in a 'Pending Outreach' table in Airtable or Notion. Include all enrichment data—prospect name, company, mention context, AI visibility score, investor profile—so you (the user) see everything before clicking send. Remember: MentionFox outreach requires your explicit preview and manual send click. Make.com automates the prep work, not the sending. This hybrid approach scales your research without sacrificing the human review that builds trust and improves reply rates.
Without MentionFox
Without MentionFox, building these workflows requires manually searching 52+ platforms for mentions, cross-referencing LinkedIn and investor databases, and copy-pasting findings into spreadsheets—a process that consumes 10–20 hours per week for a single person. Even with Make.com automation, you'd lack the unified data source and would spend time building custom integrations to platforms like Reddit, Quora, and niche forums that don't offer official APIs.