How it works
Use MentionFox's social listening module to monitor conversations across 52+ platforms including Reddit, X, LinkedIn, Quora, HackerNews, forums, news sites, podcasts, review platforms, TikTok, YouTube, Substack, and Medium. Set up keyword alerts for your industry, product category, or buyer pain points. MentionFox surfaces real conversations where prospects discuss problems you solve, mention competitors, or ask for recommendations. Each mention is timestamped, sourced, and linked to the original conversation thread.
Export discovered leads from MentionFox (names, company handles, conversation context, URLs) into a Clay table. Use Clay's native integrations and automation to enrich each lead with contact details, company data, job titles, social profiles, and engagement history. Tag and score leads based on intent signals—mention frequency, sentiment, competitor mention, or question type. Create Clay workflows that automatically populate fields, deduplicate records, and flag high-priority prospects for your sales team.
Build outreach sequences in Clay using the enriched lead list. Craft personalized messages that reference the specific conversation or pain point MentionFox surfaced—this dramatically increases relevance and response rates. MentionFox includes an outreach automation module, but every email requires your manual preview and click-to-send; no auto-sends occur without your explicit action. Track replies, meeting bookings, and objections back in Clay to measure which discovery sources and message templates drive the best conversion rates.
What you can do
B2B SaaS Founders Hunting Early Adopters
A fintech startup uses MentionFox to monitor discussions on Reddit's r/investing, HackerNews, and niche finance forums where target customers debate payment solutions. MentionFox surfaces 15–20 relevant conversations per week. The team exports prospect names and company affiliations into Clay, enriches them with LinkedIn profiles and email addresses, and sequences personalized cold emails that reference the exact pain point mentioned. Clay's workflow automatically logs responses and tracks deal progression. Result: 35% email open rate and 8% qualified meetings—versus 5% open rate on cold lists.
Investor Relations: Target-Specific Investor Profiles
A Series A company uses MentionFox's investor research module to identify investors actively discussing their market segment (e.g., 'remote-first tooling' or 'AI-native infrastructure'). MentionFox's 52,000-investor database is cross-referenced with social listening data to surface fund partners who speak publicly about investment theses. Leads flow into Clay, where the team enriches investor profiles with recent fund announcements, portfolio companies, and prior exits. Outreach is sequenced with custom talking points tied to each investor's public statements. Result: higher personalization, faster response times, and stronger inbound credibility.
Recruiting: Finding Passive Candidates in Niche Communities
A growth-stage engineering company uses MentionFox to monitor Hacker News, dev-focused Discord forums, YouTube channels, and Substack newsletters for senior engineers discussing their tech stack, remote-work preferences, or frustrations with current roles. MentionFox surfaces candidate profiles and conversation context. The recruiting team exports qualified candidates into Clay, enriches them with GitHub profiles, portfolio links, and salary expectations, and creates a warm outreach sequence that opens by referencing the candidate's public expertise. Result: 40% response rate on warm outreach versus 2% on standard recruiter emails.
How to connect
- Step 1: Set Up Monitoring in MentionFox. Log into MentionFox and create monitoring rules for keywords, company names, competitor mentions, or audience segments relevant to your ICP. MentionFox will continuously scan 52+ platforms and surface new mentions in real time. You can review matches in the MentionFox dashboard, filter by platform, sentiment, or engagement level, and add custom tags. Export a batch of qualified leads (or set up a regular feed of new mentions) in CSV or JSON format, including lead name, source platform, conversation URL, snippet, and conversation date.
- Step 2: Import Leads into Clay Table. Create a new table in Clay or use an existing leads table. Import the CSV or JSON export from MentionFox using Clay's bulk import tool or API. Map the fields: lead name, company, platform source, conversation URL, and context snippet. Clay will automatically deduplicate against existing records. Create a checkbox or status field to track which leads have been enriched, contacted, or qualified. This becomes your single source of truth for MentionFox-sourced prospects.
- Step 3: Enrich with Clay Integrations. Use Clay's native integrations to enrich each lead record. Pull in email addresses and phone numbers from Apollo, Hunter, or Clearbit. Add LinkedIn URLs, job titles, and company details from LinkedIn Sales Navigator or ZoomInfo. Use Clay's AI enrichment to summarize the MentionFox conversation snippet and draft a personalized opening line for outreach. Set up automation rules so that once a lead is imported, enrichment happens automatically in the background without manual work.
- Step 4: Sequence & Track Outreach in Clay. Build a multi-step outreach workflow in Clay that pulls data from each lead record. Compose email templates that reference the MentionFox discovery—e.g., 'I saw you discussing X on Reddit and thought you'd want to know about Y.' Use Clay's email sequencing to send the first touch, schedule follow-ups, and automatically log replies. Track opens, clicks, and responses back to the lead record. Measure conversion rates by source (e.g., 'MentionFox HackerNews leads convert at 8%'), and refine your listening rules and messaging based on what works. Re-import top-performing leads or set up recurring weekly imports to keep your pipeline fresh.
Without MentionFox
Without MentionFox, teams must manually search Reddit, forums, LinkedIn, news sites, and other platforms for mentions of their product, competitors, or industry keywords. This is time-consuming, inconsistent, and easily misses conversations happening across niche channels. Sales and recruiting teams resort to purchased lists or generic databases with low intent signals, resulting in poor outreach relevance and low response rates. Feeding manual research into spreadsheets and then into Clay adds friction and delays pipeline building.