As of November 6, 2026, 4 holders' latest Schedule 13D or 13G filings report owning 5% or more of Xcel Brands, Inc. The largest reported stake is Robert W. D'Loren's, at 19%. 6 filings are on record since August 14, 2025 (Schedule 13D/A, August 14, 2025).
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Key facts
- · Reporting person: Jeffrey Sanford Link · Sole voting: 402,758 · Shared voting: 150,000 · Sole dispositive: 402,758 · Shared dispositive: 150,000 · SCHEDULE 13G, 2026-10-22
- · Holder: Paul J. Solit · Percent: 9.99% · SCHEDULE 13G/A
- · Holder: Potomac Capital Management Inc. · Percent: 8.6% · SCHEDULE 13G/A
- · Holder: Potomac Capital Management, Inc. · Percent: 6.6% · SCHEDULE 13G
- · Holder: Mark DiSanto · Percent: 7.4% · SCHEDULE 13D/A
Xcel Brands, Inc. has 6 Schedule 13D or 13G filings on record since 2025-08-14. 4 holders' latest filing reports 5% or more of common stock, par value $0.001 per share. Each figure below is the holder's own, as filed, with the filing linked.
Holders
| Holder | Percent | Shares | Latest | Event date |
|---|---|---|---|---|
| 19% | 911,362 | SCHEDULE 13D/A, 2025-08-14 | 2025-08-01 | |
| 9.99% | 584,806 | SCHEDULE 13G/A, 2026-02-17 | 2025-12-31 | |
| 8% | 552,758 | SCHEDULE 13G, 2026-10-22 | 2026-10-16 | |
| 7.4% | 354,174 | SCHEDULE 13D/A, 2025-08-27 | 2025-08-01 |
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Voting and dispositive power, as filed
| Reporting person | Sole voting | Shared voting | Sole dispositive | Shared dispositive | Filing |
|---|---|---|---|---|---|
| Jeffrey Sanford Link | 402,758 | 150,000 | 402,758 | 150,000 | SCHEDULE 13G, 2026-10-22 |
The latest filing identifies Xcel Brands, Inc. by CUSIP 98400M200 and gives its principal executive office as 550 Seventh Avenue, 11th Floor, New York, NY 10018 (SCHEDULE 13G, 2026-10-22).
Purpose of Transaction (Item 4)
Robert W. D'Loren
This Amendment No. 7 amends and substitutes in its entirety Item 4 to state as follows: On August 1, 2025, the Reporting Person purchased 124,200 shares of common stock from the Issuer in connection with a best efforts public offering at a price of $1.10 per share. On August 1, 2025, the Registrant purchased 82,159 shares of common stock from the Issuer in a private placement at a price of $1.38 per share. On June 30, 2025, the Issuer awarded 16,363 shares of common stock to the Reporting Person as partial payment of compensation and the Reporting Person surrendered 7,412 shares of common stock to the Issuer as payment of withholding tax liability. All of the Common Shares described in this Item 4 are deemed beneficially owned by the Reporting Person due to his voting power over such shares. Depending upon market conditions and other factors that the Reporting Person may deem material to his investment decisions, the Reporting Person may make purchases of Common Shares from time to time and may dispose of any or all of the Common Shares held by him at any time. Except as set forth in this Item 4 and to the extent that his role as Chief Executive Officer and Chairman of the Board of Directors of the Issuer grants to him the ability to directly or indirectly influence the management and policies of the Issuer, the Reporting Person has no plans or proposals which relate to or could result in any of the actions referred to in paragraphs (a) through (j) of Item 4 of Schedule …The first part of Item 4 of the SCHEDULE 13D/A filed 2025-08-14; the filing has the rest
Mark DiSanto
This Amendment No. 4 amends and substitutes in its entirety Item 4 to state as follows: On August 1, 2025, the Reporting Person purchased 91,800 shares of common stock from the Issuer in connection with a best efforts public offering at a price of $1.10 per share. On August 1, 2025, the Registrant purchased 60,883 shares of common stock from the Issuer in a private placement at a price of $1.38 per share. All of the Common Shares described in this Item 4 are deemed beneficially owned by the Reporting Person due to his voting power over such shares. Depending upon market conditions and other factors that the Reporting Person may deem material to his investment decisions, the Reporting Person may make purchases of Common Shares from time to time and may dispose of any or all of the Common Shares held by him at any time. Except as set forth in this Item 4 and to the extent that his role as a director of the Issuer grants to him the ability to directly or indirectly influence the management and policies of the Issuer, the Reporting Person has no plans or proposals which relate to or could result in any of the actions referred to in paragraphs (a) through (j) of Item 4 of Schedule 13D. The Reporting Person may from time to time review or reconsider his position with respect to the Issuer or formulate plans or proposals with respect to any matter referred to in paragraphs (a) through (j) of Item 4 of Schedule 13D, but has no present intention of doing so. Notwithstanding …The first part of Item 4 of the SCHEDULE 13D/A filed 2025-08-27; the filing has the rest
Timeline
| Filed | Holder | Percent | Filing |
|---|---|---|---|
| 2025-08-14 | Robert W. D'Loren | 19% | SCHEDULE 13D/A |
| 2025-08-27 | Mark DiSanto | 7.4% | SCHEDULE 13D/A |
| 2025-09-02 | Potomac Capital Management, Inc. | 6.6% | SCHEDULE 13G |
| 2025-11-14 | Potomac Capital Management Inc. | 8.6% | SCHEDULE 13G/A |
| 2026-02-17 | Paul J. Solit | 9.99% | SCHEDULE 13G/A |
| 2026-10-22 | Jeffrey Sanford Link | 8% | SCHEDULE 13G |
Questions about who owns Xcel Brands, Inc.
Who owns Xcel Brands, Inc.?
On this page, 4 holders' latest ownership filings report 5% or more of Xcel Brands, Inc.: Robert W. D'Loren (19%, Schedule 13D/A, filed 2025-08-14), Paul J. Solit (9.99%, Schedule 13G/A, filed 2026-02-17), Jeffrey Sanford Link (8%, Schedule 13G, filed 2026-10-22) and Mark DiSanto (7.4%, Schedule 13D/A, filed 2025-08-27).
Who are the largest shareholders of Xcel Brands, Inc.?
By the share each holder's latest filing reports, the largest holders of Xcel Brands, Inc. on this page are Robert W. D'Loren (19%), Paul J. Solit (9.99%) and Jeffrey Sanford Link (8%).
When did Robert W. D'Loren buy into Xcel Brands, Inc.?
The filings give report dates, not purchase dates. The earliest filing from Robert W. D'Loren on this page is the Schedule 13D/A, filed 2025-08-14, reporting 19%. That earliest filing is itself an amendment, which updates an earlier report.
Is this an audit or a full list?
Neither. The ownership list on this page covers only Schedule 13D and 13G filings, which holders make once they own 5% or more of a class of shares (an amendment can report a stake that has since fallen below 5%); 6 such filings are shown here. It is not an audit and not a full cap table: holders who never reached 5% are not listed, and a stake can change after its latest filing.
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Where this comes from
Anyone who comes to own more than 5% of a class of a listed company's voting shares has to tell the SEC. A holder who may seek to change or influence the company files Schedule 13D, and has to say in Item 4, "Purpose of Transaction", what it intends to do. A holder with no such intent, such as many index and passive funds, may file the shorter Schedule 13G. Both are amended when the stake changes, including when it falls below 5%.
Every row here is one of those filings, linked to the filing itself. Percentages and share counts are exactly as the holder filed them, for the holder the filing names; an amendment showing a lower figure is shown as filed. Item 4 text is quoted word for word. Where a 13D's Item 4 contains a sentence stating a definite intent to influence the company, that sentence is marked and quoted; the page does not describe the holder or its motives beyond the words it filed. Nothing here is investment advice.