For Founders, PR & Comms

Find the right journalists, pitch them well, get cited, and verify everything

The MentionFox Journalism Suite is five tools that run the whole earned-media workflow: rank the journalists most likely to cover your story, hand you a tailored pitch for each, vet who you are pitching, and verify every claim before it goes out.

No credit card required · Run your first ranked pitch list in minutes

The MentionFox Journalism Suite ranks the journalists most likely to cover a given story and drafts a tailored pitch for each, earns placements on the pages and sites AI assistants cite, vets journalists and publications before you pitch, and verifies claims and sources with every claim traced to a citation.

Five tools, one earned-media workflow
From the first story idea to a verified, well-targeted pitch, every step has a tool. Use them in sequence or on their own.
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Get Press

Describe a story idea and get a ranked list of the journalists most likely to cover it. Each one arrives with a tailored pitch: the angle to lead with, a cold-pitch opener, and which of their recent pieces to reference.

Open Get Press
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Earned Media

Get your brand placed on the exact pages and sites that AI assistants cite. The outreach engine finds warm-intro paths, drafts the pitches, and watches your placements so your mentions keep getting cited.

Explore Earned Media
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Journalist Vetter

A verified dossier on any journalist before you pitch: their real beat, what they actually cover, their recent work, and the right way to approach them. Every claim is traced to a cited source.

Vet a journalist
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Publication Vetter

Vet an outlet before you pitch it or cite it: what it really covers, its audience and editorial standards, and whether it is a credible place to be cited or to use as a source.

Vet a publication

Verification Vetter

Verify claims and sources: fact-check what a journalist, outlet, or document asserts, with every claim traced to a cited source. This is the trust layer of the suite.

Verify a claim

One workflow, end to end

Find the journalist, vet them, vet their outlet, verify the facts behind your story, and earn a placement that AI assistants go on to cite. The suite carries one story from idea to coverage without leaving MentionFox.

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Why journalists still matter for AI visibility

AI assistants do not invent their answers from nothing. When someone asks an AI assistant which company to trust, which product to buy, or who the experts in a field are, the answer is assembled from the material the assistant has learned from and the pages it pulls in to support its reply. A large share of that material is journalism: reported articles, interviews, reviews, and analysis published by outlets that readers and machines alike treat as authoritative.

That is the core reason earned coverage still matters in the age of AI search. If your brand is covered and cited by credible journalism, your brand becomes part of the evidence AI assistants draw on. A founder who is quoted in a respected industry publication, a product written up in a trusted review, an expert cited in a reported feature — these are exactly the kinds of references AI answers lean on, because they carry the signal of independent verification that a self-published page never can.

Advertising buys attention but not credibility, and it disappears the moment you stop paying. A press placement is durable. It keeps getting read, keeps getting linked, and keeps getting cited long after it is published. For AI visibility specifically, the pages that AI assistants quote are overwhelmingly the ones that look like trustworthy, independent reporting — not promotional copy. Earning real coverage on those pages is one of the most reliable ways to get your brand into AI answers.

This is also why getting the targeting right matters more than ever. A pitch to the wrong journalist wastes a relationship you may only get to use once. A pitch built around a claim that turns out to be shaky can damage your credibility with a reporter for years. The Journalism Suite exists to make every pitch land on the right person, with the right angle, behind claims you have already verified — so the coverage you earn is coverage worth being cited for.

The Journalism Suite vs traditional PR tools
Traditional media-relations tools are excellent databases and monitoring dashboards. The Journalism Suite focuses on a different job: matching a specific story to the right journalist, vetting and verifying before you pitch, and targeting the pages AI assistants cite.
CapabilityMentionFox Journalism SuiteMuck RackCisionProwly
Rank journalists by how well a specific story fits them Story-fit ranking~ Search by beat~ Search by beat~ Search by beat
Tailored pitch drafted per journalist Angle + opener + which piece to reference~ Generic templates
Vet a journalist before pitching Verified dossier, every claim cited~ Profile + portfolio~ Profile~ Profile
Vet a publication Coverage, audience, standards, credibility~ Outlet listing~ Outlet listing~ Outlet listing
Verify claims and sources with citations Trust layer, every claim traced
Target the pages AI assistants cite AI-visibility focus
Large media-contact database~ Story-matched, not a static list Extensive Extensive Yes
Press-release distribution at scale Not the focus~ Limited Wire distribution~ Limited

Muck Rack, Cision, and Prowly are strong tools for what they were built for — large contact databases, monitoring, and distribution. The Journalism Suite is built for a complementary job: getting the right story to the right journalist, verified, and earning coverage on the pages AI assistants cite. See pricing.

Four ways the suite earns its keep
Solo Founder · Launch

"I'm launching next week and I don't know a single journalist"

Describe the launch in Get Press. You get a ranked list of reporters who genuinely cover your space, each with an angle and a cold-pitch opener that references something they wrote recently. Before you send, run Journalist Vetter on the top three so you know each one really is a fit — then pitch with confidence instead of guessing.

⏱ From zero contacts to a vetted shortlist in minutes
PR & Comms · Pitch List

"I'm managing a pitch list and half of it is stale"

Feed your story idea in and rebuild the list around who actually covers it now, not who covered it two years ago. Each journalist comes with a tailored angle, so you are not sending the same release to fifty inboxes. Vet the outlets with Publication Vetter to keep your list focused on credible, on-beat publications.

⏱ A fresh, story-matched list instead of a spray-and-pray blast
Founder · Inbound

"A reporter I've never heard of just emailed me for a quote"

Run Journalist Vetter on them before you reply. You get a verified dossier — their real beat, what they actually cover, their recent work, and the right way to approach them, every claim cited. Now you know whether this is a credible opportunity worth your time or a pitch to politely decline.

⏱ Know who is in your inbox before you answer
Comms · Competitive

"A competitor just made a claim I think is wrong"

Before you fire off a public response, run it through Verification Vetter. It fact-checks the claim and traces every supporting point to a cited source, so you respond from a position of verified fact rather than reaction. If the claim holds up, you adjust your messaging; if it does not, you have the citations to say so cleanly.

⏱ Respond on facts, not on instinct
Verification Vetter: the trust layer

What it does, and why "every claim cited" is the whole point

Verification Vetter takes a claim, an article, or a document and checks what it actually asserts. It separates the statements being made, tests each one against credible evidence, and reports back what holds up and what does not. The defining rule is simple: every claim it reports is traced to a cited source. Nothing is asserted on the suite's say-so alone.

You reach for it at the moments that carry the most risk. Before you repeat a statistic in your own pitch. Before you respond publicly to a competitor's announcement. Before you build a story around a figure a reporter mentioned, or before you treat an outlet's reporting as settled fact. In each of these moments, being wrong in public is expensive — and Verification Vetter is the step that catches it first.

"Every claim cited" matters because verification without sources is just another opinion. A fact-check you cannot trace is no safer to act on than the claim it was meant to test. By tying each finding to where it came from, the tool lets you show your work — to a journalist who asks how you know, to a colleague reviewing your messaging, or to an AI assistant assessing whether your statements are trustworthy enough to cite.

A typical flow: you paste in a competitor's press claim. Verification Vetter breaks it into its component assertions, checks each against the record, and returns a clear verdict per assertion with the citation behind it. You see which parts are solid, which are exaggerated, and exactly where the evidence sits — so your next move, whether a pitch, a rebuttal, or a quiet pass, is grounded in verified fact.

Earn coverage worth being cited for

Describe one story you want covered. The suite finds the journalists, drafts the pitches, vets the targets, and verifies the facts — so the coverage you earn is coverage AI assistants go on to cite.

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