Content Library & Sales Arsenal

MentionFox automatically generates sales enablement content from the mentions, competitive intelligence, and person data it collects. Everything lives in the Content tab and the per-client Sales Arsenal.

Accessing the Content Library

Click Content in the left sidebar. The library is organized into sections:

• Battle Cards -- competitive comparison sheets generated from Outfoxer intelligence
• Objection Sheets -- common objections and AI-suggested rebuttals based on real conversations found in scans
• Comparison Cards -- side-by-side feature comparisons between your product and competitors
• Social Proof Cards -- positive mentions and testimonials formatted as shareable cards
• Video Clips -- short video assets created from mention highlights
• Testimonial Sliders -- embeddable widgets showcasing customer quotes

Per-Client Sales Arsenal

Each client (brand) has its own Sales Arsenal, accessible from the Client War Room. The arsenal is tailored to that specific client's competitive landscape.

1. Navigate to Clients and open a client.
2. Click the Sales Arsenal tab.
3. Browse battle cards, objection sheets, and comparison cards generated specifically for this client's industry and competitors.

Battle Cards

Battle cards are auto-generated from Outfoxer competitive intelligence data. Each card includes:

• Competitor name and logo
• Key differentiators (where you win)
• Competitor strengths (where they win)
• Win themes -- messaging angles that resonate
• Landmines -- topics to avoid or reframe
• Recent mentions and sentiment for the competitor

Battle cards update automatically as new scan data comes in. You can also manually edit any section.

Objection Sheets

MentionFox scans Reddit, Quora, G2, Capterra, and other review platforms to find real objections people raise about your product (or your category). The AI then generates suggested responses for each objection, grounded in actual customer conversations.

Social Proof Cards

Positive mentions are automatically formatted into social proof cards you can share on social media, embed on your website, or include in sales decks. Each card shows the original quote, the author, the platform, and a link to the source.

To create a social proof card:

1. Find a positive mention in the Mentions tab.
2. Click the Create Card button on the mention.
3. Choose a template style and customize colors if needed.
4. Download as PNG or copy the embed code.

Outreach Sequences

The Sequences section lets you build multi-step email outreach templates with smart tokens. Tokens like {{first_name}}, {{company}}, {{pain_point}}, and {{mutual_connection}} are replaced with real data from People Finder enrichments and dossiers when you send.

MentionFox's Foxify engine handles token replacement, ensuring each email feels personal without manual editing. Learn more about sequences in the Dealflow section of help.

Video Clips

The video creator turns text mentions into short animated video clips suitable for social media. Select a mention, choose a visual theme, and MentionFox generates a 15-30 second video with the quote, branding, and a call-to-action.