Earned Media helps your team turn brand mentions, journalist relationships, and HARO-style reporter opportunities into press coverage, by connecting what you are already hearing to the people who can write about it. It is available on the Enterprise plan.
What Earned Media does
Earned media is coverage you do not pay for: a journalist writing about your launch, a publication quoting your founder, a reporter including your product in a roundup. It is among the most trusted forms of attention because the endorsement comes from a third party rather than from an ad. The hard part has always been timing and targeting, knowing when there is a real opening, and reaching the right writer with the right angle before the moment passes.
The Earned Media feature closes that gap. It watches for the moments worth pitching, surfacing newsworthy mentions, competitor moves, and reporter requests, then matches each opportunity to the journalists and publications most likely to care. From there it helps your team prepare a clear, relevant pitch that you review and send yourself. The result is a repeatable workflow for press coverage rather than a scramble every time something happens.
Who it is for
Earned Media is built for founders, communications leads, and agency teams who want coverage, not just clicks. If your brand is already being mentioned and you want a structured way to act on those signals, or if you are pitching reporters today with spreadsheets and guesswork, this feature gives your team a single place to find opportunities, identify the right contacts, and keep track of every pitch.
Agencies running press for several clients benefit in particular: each client gets its own set of verified journalist relationships, opportunities, and pitch history, all in one workspace.
How it fits the listening to outreach workflow
MentionFox is built around a simple path: listen, find the people worth reaching, and reach out with your review on every message. Earned Media is the press-focused branch of that same path.
1. Listening surfaces the moment
Your scans across 50+ platforms reveal newsworthy mentions, competitor announcements, and reporter requests that map to your story.
2. Matching finds the right writer
Each opportunity is matched to relevant journalists and publications, with the beats they cover and recent context, so your pitch lands with someone who actually writes about your space.
3. You prepare and send the pitch
The feature helps you draft a focused pitch tied to the specific opportunity. You preview every message and send it with your own click. Nothing goes out on its own.
4. Coverage feeds back in
When coverage lands, it shows up in your mentions, closing the loop and building a record of the relationships that worked.
What journalists, publications, and verification add
The value of any press workflow rests on the quality of the contacts behind it. Earned Media leans on three things working together.
Journalist profiles give you the writers themselves, the beats they cover, what they have written recently, and how your story fits, so you pitch the person whose interests genuinely overlap with your news rather than a generic press inbox.
Publication context shows you where a journalist writes and the kind of coverage that outlet runs, helping you judge fit and prioritize the opportunities most worth your time.
Verification vetting is the layer that makes the rest trustworthy. Every journalist, publication, and opportunity is verified and sourced before it reaches you, with each claim backed by evidence. That means your team spends its time on real, current contacts, avoids pitching someone who has changed beats or moved on, and pitches with confidence that the angle is grounded in fact.
Practical tips for getting coverage
A few habits make Earned Media work harder for you. Pitch the angle, not the company: connect your news to a story the journalist is already inclined to tell. Move quickly when an opportunity surfaces, since news moves fast and the first credible, relevant pitch usually wins. Keep your pitches short and specific, leading with why this writer and this publication. And build relationships over time rather than only reaching out when you need something, the strongest coverage tends to come from writers who already know your team.
Availability
Earned Media is available on the Enterprise plan. You can review what each plan includes, along with current pricing, on the pricing page.
Questions, answered
What is Earned Media in MentionFox?
A feature that helps your team turn brand mentions, journalist relationships, and reporter requests into press coverage, by connecting your listening signals to the journalists and publications most likely to cover your story.
Who is Earned Media for?
Founders, communications leads, and agency teams who want coverage rather than ads. If you are already listening for mentions and want a structured way to act on press opportunities, it is for you.
Which plan includes Earned Media?
Earned Media is available on the Enterprise plan. You can see plan details and pricing on the pricing page.
How does Earned Media fit the listening to outreach workflow?
Listening surfaces the moments worth pitching. Earned Media matches each opportunity to relevant journalists and publications and helps you prepare a pitch you preview and send. Nothing goes out without your review.
What does verification add to journalist and publication matching?
Every journalist, publication, and opportunity is verified and sourced before it reaches you, so you spend time on real, current contacts and avoid pitching the wrong person or a stale beat.