Keywords & Queries

Keywords are the foundation of every scan. Well-chosen keywords mean more relevant mentions and higher-quality leads. Poorly chosen keywords mean noise and wasted credits.

Types of keywords

• Brand keywords: The client's company name, product names, and common abbreviations. Example: "MentionFox", "Mention Fox".
• People keywords: Names of the client's CEO, founders, or public-facing executives. Mentions of key people often signal company news or sentiment.
• Competitor keywords: Competitor brand names. These surface comparison discussions and switching opportunities.
• Intent keywords: Phrases that signal buying intent, like "looking for", "recommend", "alternative to", "switching from". Combine these with category terms for powerful lead-generation queries.
• Negative keywords: Terms to exclude. Use -keyword syntax to filter out irrelevant results (e.g., -jobs to exclude job postings).

AI-generated suggestions

MentionFox's Scan Suggestions feature uses AI to analyze a client's profile and generate optimized search queries. It considers the client's industry, products, competitors, and target audience to propose queries you might not think of. Access this from the client's War Room under the Scans tab.

Best practices

Start with 3-5 core keywords and expand based on results. Use exact-match quotes for multi-word brand names to avoid false positives. Combine brand keywords with platform-specific terms when scanning niche sources. Review your scan results after each run and adjust keywords to reduce noise and increase relevance.