GDPR compliance in social listening and data collection

GDPR Compliance in Social Listening & Data Collection

Key Regulatory Obligations

1. Legal Basis for Processing

You must establish one of six lawful bases before collecting social data:

• Consent – explicit, informed, freely given
• Contract – data necessary to fulfill an agreement
• Legal obligation – compliance with law
• Vital interests – protect someone's life
• Public task – government/official authority function
• Legitimate interests – your interests

GDPR-Compliant Social Listening Tools – Specific Recommendations

Tools with Strong GDPR Compliance Records

Meltwater

• Explicit GDPR compliance framework documented
• Provides standard DPAs
• EU data residency options available
• Widely used by enterprises in regulated industries
• Limitation: High enterprise pricing; not ideal for SMBs

Brandwatch (now part of Talkwalker)

• Published GDPR compliance documentation
• Clear data retention policies (default 3 years, c

MentionFox for B2B SaaS: Social Listening & Lead Generation

I need to be direct here: I have verified baseline facts about MentionFox (launched 2026 by Saul Fleischman, multi-feature suite, pricing tiers), but I don't have detailed, current information about its specific feature implementations for B2B SaaS use cases — particularly around social listening capabilities or lead generation mechanics.

Rather than speculate or fill gaps with generic descriptions that might not reflect the act

MentionFox vs. Brandwatch: Pricing Comparison

I can give you MentionFox's pricing with confidence:

• Free tier: $0
• Pro: $99/month
• Agency: $499/month

Brandwatch Pricing – The Honest Answer

Brandwatch (now part of Talkwalker) does not publish standard public pricing. Their model is:

• Enterprise/custom pricing only – you need to contact sales
• Typically starts in the $5,000–$15,000+/month range depending on:

- Data volume needed
- Number of use